The
Director, Marketing will be responsible for assisting and overseeing the operational functions required to support the following: Marketing Tour and Promotional Lead Generation, New and Existing Vendor Relations, Mini-Vacs, Regional Marketing Operations, and Site In-House Marketing programs. These may entail, but are not limited to: lead generation, contract negotiation, legal submissions, cost control, performance tracking & reporting, efficiency management, product matrix management, and systems management.
How You'll Shine - Plan, implement and manage facilitation of marketing business plans. Work with site and regional leadership with guidelines on introduction of new programs, best practices, and processes. Monitor and report performance of marketing at the site level, taking corrective action as required.
- Partner with Sales & Marketing Leaders to identify areas of improvement and implement best practices. Streamline and optimize operational efficiencies through the evaluation and improvement of processes, procedures and technologies. Assist in managing any infrastructure changes as dictated by the business environment.
- Oversee complete operations of the Welcome Center, In House Marketing, and OPC/CMP Program. Assist in achieving and maintaining the Welcome Center, In House and OPC/CMP production percentage at or above targeted level.
- Effectively develop and motivate new marketing personnel including supervisors and managers. Develop and implement written performance expectations for daily tasks, training reviews and counseling.
- Work with site sales leadership in managing performance factors, to include driving tour production, increasing financial performance and reviewing marketing program efficiencies. Work with In House Marketing leaders to monitor trends in penetration and identify areas of opportunity to increase penetration rates. Oversee and manage tour flow from corporate marketing programs.
- Develop New Vendor Relations and maintain Existing Vendor Relations. Negotiate hotel contracts, OPC/CMP locations and local premium contracts.
- Partner with Area Senior Leadership in Marketing Review submissions, Compensation Plan analysis and all other Marketing related analytics.
Travel RequirementsTravel may be up to 10%
What You'll Bring - Bachelor's degree in Marketing, Business Administration, or a related discipline; MBA preferred.
- 5 years experience of Marketing and people Leadership Management in Vacation Ownership with a proven track record of success.
- Proven experience in customer service, problem resolution, vendor relations, and negotiation.
- Exceptional verbal and written communication skills, with the ability to interact professionally with diverse clients and internal teams.
- Strong analytical skills with extensive knowledge of marketing strategy analysis, campaign performance reporting, and data-driven decision-making.
- Results-oriented with a consistent track record of exceeding budgeted goals and business targets.
- Highly organized with excellent attention to detail and the ability to maintain accurate records and data.
- Demonstrated ability to identify opportunities for process improvement and operational efficiency.
- Positive, enthusiastic, and proactive attitude with a strong commitment to delivering high-quality work in a collaborative environment.
- Creative marketing mindset with a passion for innovation and driving brand success.
How You'll Be Rewarded:We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Certain benefits may be available to associates working fewer hours where required by applicable law. Travel + Leisure Co. benefits include:
Note: Temporary and/or seasonal associates are ineligible for Paid Time Off. - Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
- Legal and identify theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
