Description

Are you a visionary marketing leader with a passion for luxury real estate and a track record of driving qualified leads, elevating brand presence, and executing high-impact campaigns? We're looking for a strategic, hands-on Director of Marketing to lead the marketing function for our growing portfolio of 21 apartment communities, including premium properties in Brentwood Los Angeles, Marina del Rey, Orange County, and other highly desirable neighborhoods in California.

Major Upcoming Project: Mariners Village
A cornerstone of this role is leading the marketing strategy for Mariners Village, a 27-acre waterfront community in Marina del Rey currently undergoing a $250 million renovation. The Director of Marketing will be responsible for developing and executing a comprehensive marketing plan to maximize brand awareness, drive high-quality leads, and convert those leads into leases as the newly renovated apartments come online. This project offers a rare opportunity to shape the repositioning of a landmark property into one of the most sought-after residential communities on the Westside.

Position Overview
As our Director of Marketing, you'll lead all aspects of marketing strategy and execution, from brand management and lead generation to media buying, digital performance, and property-specific campaigns. This role requires deep experience in lease-up marketing, especially for luxury multifamily properties, and the ability to collaborate effectively with cross-functional teams including operations, business systems, and training.

You'll also oversee external marketing agencies and lead the development of brand positioning and creative assets that distinguish our communities in a competitive luxury market.

Key Responsibilities

• Develop and execute marketing strategies to support lease-ups, stabilize occupancy, and enhance brand presence across the portfolio
• Lead the end-to-end marketing strategy for Mariners Village, including branding, lead generation, digital advertising, and on-site experience
• Oversee lead generation efforts across paid media, SEO, social media, and internet listing services (ILS)
• Manage agency relationships for advertising, media buying, PR, creative services, and digital assets
• Guide brand development initiatives including brand identity, messaging, and creative direction
• Lead website management and optimization, ensuring best-in-class UX and SEO performance
• Direct digital advertising campaigns including Google Ads, paid social, influencer partnerships, and media buys
• Oversee content strategy and production for social media and digital platforms
• Collaborate with operations, business systems, and learning & development teams to ensure marketing strategies align with business goals
• Analyze marketing performance and KPIs to optimize campaigns and report results to leadership

Qualifications

• 8+ years of marketing experience, including 3+ years in a marketing leadership role within the multifamily or real estate industry
• Proven success in marketing lease-up and stabilized luxury multifamily properties
• Demonstrated experience managing external agencies (advertising, creative, PR, media, etc.)
• Strong background in brand development and execution, from concept to rollout
• Hands-on experience with digital media, SEO, social media, and influencer campaigns
• Familiarity with marketing automation platforms and CRM systems (Yardi CRM IQ a plus)
• Strong strategic thinking, collaboration, and communication skills
• Bachelor's degree in Marketing, Communications, or related field (MBA a plus)

Work Schedule
Hybrid: 4 days in our Los Angeles office, 1 day remote