POSITION: Director of Marketing           

DEPARTMENT: Marketing

REPORTS TO: General Manager

FLSA STATUS: Salaried, Exempt, Full-time

THE ROLE

The Director of Marketing oversees the planning and implementation of a complete marketing campaign for the facility and all events including group sales, sponsorships, advertising, direct mail, promotion, and publicity. This position will also develop and implement an in-house agency to act on behalf of the facility.

Essential Duties and Responsibilities

• Directs the public relations image of the facility.
• Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
• Acts as facility spokesperson and liaison with the general public
• Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility.
• Creates and supervises marketing plans for events when required, to include all available services: group sales, public relations, media placement, direct mail, promotional development, non -profit opportunities, etc.
• Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible.
• Develops marketing materials and procedures to have the department function effectively as an in-house agency.
• Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
• Remains current on national trends in the industry and local market changes to best serve the facility.
• Maintains and increases facility signage revenues.
• Explores new avenues of revenue(s) for the facility.
• Develops and maintains a facility website.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with all Legend Global policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience    

• Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations, or related field preferred
• Minimum of 4 years’ experience in Marketing, Public Relations or Sales in entertainment industry or related field
• Or equivalent combination of education and experience required.
• Exposure to and familiarity with similar facility environment 
• 2-3 years supervisory experience

Skills and Abilities         

• Excellent communication, organizational and interpersonal skills required.
• Ability to effectively supervise staff.
• Ability to prioritize multiple projects.
• High aptitude for figures and advanced writing skills
• Professional presentation, appearance, and work ethic

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site at Buddy Holly Hall, Lubbock, Texas

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.