United Bank

Director of Insurance Solutions

United Bank$120K — $150K *
Finance & Insurance
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in delivering insurance solutions, particularly in life and health.
  • Life & Health Insurance Licenses required; advanced designations such as CLU, ChFC, or CFP preferred.
  • Proven track record in consultative sales processes and needs-based selling.
  • Experience in bank, brokerage, or wealth management settings preferred.
  • Strong client-facing skills with a knack for simplifying complex insurance ideas.
  • Ability to tailor presentations to align with individual client objectives.
  • In-depth knowledge of insurance and annuity markets, regulatory changes, and financial trends.
  • Excellent verbal and written communication skills.

Responsibilities

  • Manage and coach the Insurance Specialist to achieve departmental and regulatory goals.
  • Serve as the top insurance expert across Wealth and Brokerage channels, mentoring and consulting on complex cases.
  • Forge and sustain relationships with leaders in various divisions to integrate insurance into client strategies.
  • Identify and manage relationships with IMOs, BGAs, and insurance carriers to enhance product offerings.
  • Partner with Financial Advisors to assess client needs and create tailored insurance solutions.
  • Meet clients alongside Financial Advisors to provide expert recommendations.
  • Lead training sessions for Financial Advisors and branch personnel to boost insurance knowledge and solution referrals.
  • Develop strategies for business growth in non-interest income related to insurance solutions.

Benefits

  • Comprehensive health insurance.
  • Retirement savings plan with company matching.
  • Generous paid time off and holiday schedules.
  • Employee assistance programs.
  • Continuing education reimbursement.
Full Job Description
Job Description

The Director of Insurance Solutions serves as the senior subject-matter expert for insurance and annuity solutions within the Brokerage division. This role is responsible for leading the development, delivery, and oversight of insurance-based strategies, including life, long-term care, property & casualty, business insurance, and both proprietary and non-proprietary fixed and variable annuities.

This leader partners closely with Financial Advisors, Relationship Managers, and other client-facing teams to provide expert guidance, identify client needs, and enhance the organization's capability to deliver comprehensive, risk-managed insurance solutions.

RESPONSIBILITIES:
Leadership & Management
• Provide direct management, coaching, and professional development to the Insurance Specialist, ensuring alignment with departmental goals and regulatory expectations.
• Serve as the senior insurance authority across the Wealth and Brokerage channels, acting as a mentor, consultant, and escalation point for complex cases.
• Build and maintain strong working relationships with leaders in Wealth, Retail, Commercial, and Corporate divisions to embed insurance expertise into client strategies.
• Identify, evaluate, and manage relationships with Independent Marketing Organizations (IMOs), Brokerage General Agencies (BGAs), and carrier partners to expand the division's product capabilities, distribution reach, and non-interest income potential.

Product Expertise & Client Consultation
• Partner with Financial Advisors and Wealth teams to understand client goals, identify insurance needs, and develop customized solutions.
• Meet jointly with clients to provide expert, needs-based recommendations and clearly communicate product features, value, and risks.
• Oversee insurance reviews to determine product suitability, analyze regulatory and market impacts, identify risks, and pinpoint new opportunities.

Training, Education & Sales Enablement
• Lead training programs for Financial Advisors, Relationship Managers, and other bank personnel to improve understanding of insurance solutions and referral opportunities.
• Conduct educational sessions and workshops for branch employees to enhance client financial literacy and promote holistic financial planning.
• Provide coaching and field support to advisors on consultative sales practices, needs-analysis methodologies, and regulatory requirements.

Business Development & Strategy
• Develop and grow insurance-related non-interest income streams through strategic partnerships, referral program development, and expansion of the division's product and distribution capabilities.
• Drive incremental sales and promote ongoing insurance solutions for both new and existing Wealth/Brokerage clients.
• Utilize market intelligence to identify competitive gaps, service needs, and emerging opportunities; share insights with leadership to influence product strategy.
• Collaborate with internal stakeholders to ensure alignment of insurance solutions with broader wealth strategies and client experience goals.

Compliance, Risk Management & Process Excellence
• Ensure all insurance-related activities comply with regulatory standards, industry guidelines, and bank policies.
• Maintain accurate processes, procedures, and documentation in accordance with internal audit and compliance requirements.
• Support the development and maintenance of operational workflows that promote scalability, consistency, and high-quality client outcomes.

Qualifications
• Minimum of ten (10) years of working experience delivering insurance solutions to individuals required, preferably in the life and health area
• Life & Health Insurance Licenses required; advanced designations (CLU, ChFC, CFP, etc.) strongly preferred.
• Proven track record in needs-based selling and management of consultative sales processes.
• Experience working in a bank, brokerage, or wealth management environment preferred.
• Strong client-facing skills with the ability to simplify complex insurance concepts.
• Demonstrated ability to customize presentations and recommendations to individual client goals.
• Strong understanding of insurance and annuity markets, regulatory changes, and financial
industry trends.
• Proficiency in Microsoft Office.
• High school diploma required; Bachelor's degree preferred.
• Excellent verbal and written communication skills.
• Ability to travel across the entire United Bank footprint.

Please click here to access a list of benefits for which this position is eligible. Additional information regarding United's Mission, Values and Culture can be found here.

About United Bank

United Bankshares, Inc. is a bank holding company that operates through its subsidiary, United Bank. The bank offers a range of commercial and retail banking services, including checking and savings accounts, loans, mortgages, credit cards, and online banking. United Bank has over 200 branches in West Virginia, Virginia, Maryland, Ohio, Pennsylvania, and Washington, D.C. The company was founded in 1982 and is headquartered in Fairfax, Virginia.
Learn more about United Bank
Size
200 employees
Industry

Similar Jobs

More Jobs at United Bank

More Finance & Insurance Jobs

Find similar Director of Insurance Solutions jobs: