Sunbelt Rentals, Inc.

Director of Inside Sales

Sunbelt Rentals, Inc. • $130K — $179K *
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Sales, Marketing, or related field preferred; equivalent experience accepted.
  • 4-6 years of B2B sales experience with 2-4 years in a supervisory role.
  • Experience in inside/outbound sales or related telesales environment is essential.
  • Proven success managing teams of 10 to 15 sales professionals.
  • Strong understanding of sales workflows and CRM tools.
  • Familiarity with sales technology and digital engagement tools.
  • Excellent communication and collaboration skills, particularly with field operations.

Responsibilities

  • Execute daily workflows for Outbound Sales, managing segmentation and performance standards.
  • Oversee team hiring, onboarding, and training to bolster sales rep enablement.
  • Facilitate communication and collaboration between sales teams and branches.
  • Drive outbound sales for high-value customer segments and track growth targets.
  • Implement outbound sales programs to enhance customer engagement and retention.
  • Coach teams to recognize customer needs and maximize qualified opportunities.
  • Monitor and report on KPIs related to sales activity and productivity.

Benefits

  • Health, Dental and Vision plans
  • 401(k) Match
  • Volunteer time off
  • Short-term and long-term disability
  • Accident, Life and Travel insurance, and flexible spending options
  • Tuition Reimbursement Options
  • Employee Assistance Program (EAP)
  • Length of Service Awards
  • Flex Time for leaders allowing for work-life balance.
Full Job Description
Job Description Summary

Position Responsibilities:

Requirements:
  • Execute the daily operational workflows of the Outbound Sales team, including managing customer segmentation, lead routing, sales processes, and performance standards.
  • Manage team hiring plans, onboarding, and training, ensuring sales reps are equipped with the proper enablement tools and reporting milestones.
  • Facilitate daily partnership routines between Outbound Sales, branch counter teams, outside sales, and national accounts to ensure clear communication and alignment.
  • Drive outbound execution for high-value and underpenetrated customer segments, directly tracking team reactivation and growth targets.
  • Implement structured outbound sales programs designed to improve customer engagement, account growth, and retention.
  • Coach the team to consistently identify customer needs, expand product awareness, and route qualified opportunities to the appropriate sales channel.
  • Lead, mentor, and develop individual Outbound Sales representatives, establishing regular coaching routines and performance management practices.
  • Foster a high-performing sales culture grounded in accountability, teamwork, disciplined execution, and continuous improvement.
  • Monitor and report on KPIs tied to team activity, conversion, revenue growth, pipeline generation, and sales productivity.
  • Collaborate with Sales Operations and IT to utilize CRM tools, call tracking systems, dashboards, and sales analytics to keep the team efficient.
  • Support the adoption of new technologies, including automation and digital sales tools, to improve lead prioritization and outreach productivity.
  • Provide routine visibility to leadership on team performance, customer trends, risks, and staffing needs.
  • Coordinate with branch operations and field sales leaders to manage smooth lead handoffs and prevent channel conflict.


Education & Experience:
  • Bachelor's degree in Business, Sales, Marketing, or related field preferred; equivalent experience considered.
  • 4-6 years of progressive B2B sales experience, with at least 2-4 years of experience directly supervising or managing a sales team.
  • Experience working within or supporting an inside/outbound sales, telesales, or sales development environment.
  • Demonstrated success managing teams of 10 to 15 sales professionals, including hiring, coaching, and driving metric-based accountability.
  • Solid understanding of sales workflows, lead routing, CRM utilization, dashboards, and performance tracking.
  • Familiarity with sales technology, contact center software, phone systems, and digital engagement tools.
  • Strong communication, presentation, and collaboration skills to work effectively with field operations and support functions.
  • Equipment rental, construction, industrial services, or distribution industry experience preferred.


Physical Demands:

Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt's safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day.

Base Pay Range: $130,315.00 - 179,183.40
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. Please visit https://www.sunbeltrentals.com/careers/ for more information on our benefits and to join our Talent Network.

Sunbelt also provides a comprehensive benefits package to its full-time employees. This package includes:
  • Health, Dental and Vision plans
  • 401(k) Match
  • Volunteer time off
  • Short-term and long-term disability
  • Accident, Life and Travel insurance, as well as flexible spending
  • Tuition Reimbursement Options
  • Employee Assistance Program (EAP)
  • Length of Service Awards


You will become eligible for benefits on the first of the month following 30 days from your start date.

Flex Time for Leaders

At Sunbelt Rentals our leaders including District Managers and above enjoy the freedom of Flex Time. It is not about tracking hours, it is about delivering great work and having the flexibility to recharge when you need it. Flex Time can be used for vacation, personal needs, or time covered by paid sick or safe leave laws. It is a simple way to balance life while keeping our business goals moving forward.

Gear up for an exciting career!

Sunbelt Rentals supports service members. Veterans encouraged to apply.

About Sunbelt Rentals, Inc.

Sunbelt Rentals is an equipment rental company that provides a range of equipment for construction, industrial, and homeowner applications. The company was founded in 1983 and is headquartered in Fort Mill, South Carolina. Sunbelt Rentals has over 1,000 locations across the United States and Canada and is a subsidiary of Ashtead Group, a British equipment rental company. The company has been recognized for its safety record and commitment to sustainability.
Learn more about Sunbelt Rentals, Inc.
Size
19,000 employees
Industry
Founded
1983

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