UL

Director of External Positioning

UL$144K — $198K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in strategic communications and external positioning
  • Strong knowledge of public affairs and media relations
  • Proven track record in leading high-performing teams and managing complex projects
  • Excellent written and oral communication skills
  • Ability to develop and implement tailored communication strategies for diverse audiences
  • Experience in creating impactful media partnerships and thought leadership platforms

Responsibilities

  • Define and lead strategic external positioning and communication initiatives
  • Develop events strategy to elevate organizational thought leadership
  • Create media engagement opportunities to enhance organizational credibility
  • Identify and secure high-impact speaking and engagement opportunities
  • Enhance media strategy and relationships with key stakeholders
  • Collaborate cross-functionally to amplify campaigns and initiatives
  • Mentor and develop a multidisciplinary team to achieve strategic goals

Benefits

  • Bonus compensation eligibility for all employees
  • Comprehensive medical, dental, vision, and life insurance plans
  • Generous 401k matching structure with additional employer contributions
  • Flexible working arrangements subject to manager approval
  • Paid time off including vacation, holidays, sick, and volunteer days
Full Job Description

Job Description

We have an exciting opportunity foraDirectorof External PositioningatUL Standards & Engagement.This is a hybrid opportunity based inourWashington, DC office.

TheDirector of External Positioningwill leadstrategicexternal positioning strategy to advance mission of UL Standards & Engagement (ULSE)of workingfor a safer world. The Director of External Positioning will serve as a key architect of ULSEs external presence, creating opportunities through strategic events, executive positioning, media engagement, and stakeholder relationships that increase awareness of the importance of standards and amplify the organizations policy and advocacy priorities. Leveragingexpertisein strategic communications, the Director of External Positioning will elevate the impact and visibility of work across the organization. As a people leader, the Director of External Positioning will lead and mentor a high-performing team that will support organizational priorities and advance communications excellence.

UL Standards & Engagement:

AtUL Standards & Engagement(ULSE),weexpand the boundaries of safety science tocreate a more secure and sustainable world. Formore thana century, we havecreated new safety standardsand shared our findings with academia, scientists, manufacturers, and policymakers across industries.Weidentifycritical safety and sustainability issues, askingtoughquestions because we believe a safer world begins with knowledge.

Build a safer, more secure, and sustainable future with us.Join us and work with ourStandardsteamswho develop the standardsrequiredto putthat knowledgeinto practice.

Whatyoulllearnandachieve:

AstheDirector of ExternalPositioningyouwill play a key role in the rapid growth ofULas you:

  • Define and steward external positioning strategy, lead communication approach that strengthens brand visibility, supports advocacy and policy priorities, and advances organizationalobjectives.

  • Develop and execute ULSEs owned-event strategy, including flagship conferences, policy-focused forums, executive roundtables, stakeholder convenings, industry engagements and other external speaking opportunities that elevate the organizations thought leadership and mission.

  • Build strategic media partnerships and engagement opportunities that expand awareness of ULSE priorities, amplify campaigns, and reinforce organizational credibility with key stakeholders.

  • Identifyand secure high-impact speaking opportunities, industry engagements, and thought leadership platforms that strengthen visibility and authority.

  • Build upon media strategy and support growth in relationships with media organizations, journalists, editors, influencers, and industry publications to increase awareness of ULSEs mission and advocacy efforts.

  • Partner cross functionally to extend the impact of events, campaigns, and initiatives through integrated communications strategies, including earned media, contributed content, digital and social amplification, video, and executive thought leadership.

  • In coordination with the partnerships and communications teams, develop and activate networks of advocates, ambassadors, champions,alliesand external voices that support and amplify ULSE initiatives and public safety priorities.

  • Lead and developmultidisciplinaryteam of professionals, provide strategicdirectionand serve as mentor to advance capabilities inareaof specialization. Cultivatecollaborativeenvironment to ensure team success and effective execution of high-quality content.

  • Seve as strategic advisor to senior leadership and contribute to cross-functional planning. Balance long term strategic initiatives with agile execution in response to emerging issues, opportunities, and stakeholder needs.

  • As a steward of the ULSE brand, ensure consistent,credibleand strategic representation across events, media engagements, partnerships, and external communications.

  • Foster a culture of creativity, purpose, and accountability within the content and digital team.

  • Maintaincontinued awareness of industry trends, offering insight to inform strategic decisions and direction of thestandardsengagement function.

  • Contribute to department initiatives as needed.

Whatyoulexperience working atUL Standards & Engagement:We have pursued our mission of workingfora safer, more secure,and sustainableworldfornearly 130years,embedding conscientious stewardshipintoeverything we do.

  • People:Our people make us special.Youllwork with a diverse team of experts respected for their independence and transparency and build a network,becauseour approach is collaborative. We collaborateacross disciplines, organizations, and geographies to build the global scientific response that todays global challenges require.

  • Interesting work: Every day is different for us here.Weseewhatson the horizon anduse ourexpertiseto build the foundations of a safer future.Youllhave the opportunity to push the boundaries of human understanding as part of a team working to advance the public good.

  • Growandachieve: We learn, work,and grow togetherthroughtargeted development, reward,and recognition programs.

  • Values. Four core values guide our work: collaboration, respect, integrity, and beneficence. By living our values, we inspire the trust essential to fulfilling our mission and fosterpartnershipsthat enable us to pursue abeneficentfuture in which we all can thrive.

  • Total Rewards:All employees at UL Standards & Engagement are eligible for bonus compensation. We offer comprehensive medical, dental, vision, and life insurance plans and a generous 401k matching structure of up to 5% of eligible pay. Moreover, we invest anadditional4% into your retirement saving fund after your first year of continuous employment. Depending on your role, you may be able to discuss flexible working arrangements with your manager. We also provide employees with paid time off, including vacation, holiday, sick, and volunteer days.

Whatmakes you a great fit:

While no one candidate will embody every quality, the successful candidate will bring many of the following professional competencies and personal attributes:

  • Broadexpertisein strategic communications and external positioning, withstrongcommand of public affairs, media relations, and advocacy engagement. Ability to translate complex issues into compelling narratives that influence public discourse and strengthen organizational impact.

  • Deep understanding of audience engagement and content optimization, withabilityto tailor communications for different audiences,channelsand priorities.

  • Experience executing strategy and achieving tangible results. Able to lead communications strategy in a mission-driven environment.

  • Strong people leader, with experience building and sustaining high performing teams. Experience setting expectations whileestablishingand operationalizing clear goals and enforcing accountability for both processes and results.

  • Strong project management skills,efectivelyleading end-to-end project planning andexceution, managing complex workflows and ensuringtimelydelivery aligned with organizational goals.

  • Excellent written and oral communicator and presenter, skilled in negotiation and influencing diverse stakeholders. Proven capability inestablishingeffective relationships with others, including senior leaders and external stakeholders.

  • Advanced problem-solving skills and ability to foster collaboration and partnership with cross-functional teams to develop solutions with broad impact.

  • Strategic thinker withabilityto innovate and adaptina dynamic industry landscape.

  • High degree of curiosity to learn about the mission and impact of the organization and its areas of specialization.

Professional education and experience requirements for the role include:

  • Bachelors degree in Com

About UL

UL is a global safety certification company headquartered in Northbrook, Illinois. It was founded in 1894 and has been providing safety testing, inspection, and certification services for over 125 years. UL operates in over 100 countries and has more than 14,000 employees worldwide. The company's mission is to promote safe living and working environments by advancing safety science. UL's services cover a wide range of industries, including consumer products, industrial equipment, building materials, and more.
Learn more about UL
Size
14,700 employees
Industry
Founded
1900

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