Director of Events

Verve

$130K — $155K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in event management or related field.
  • Strong understanding of the advertising and marketing ecosystem.
  • Excellent project management skills with a focus on execution and detail.
  • Proven ability to build and maintain relationships with external partners.
  • Comfortable working in a fast-paced, high-growth environment.

Responsibilities

  • Partner with cross-functional teams to align event initiatives with company priorities.
  • Manage all aspects of event planning and execution, including logistics and budgets.
  • Maintain relationships with agencies and vendors to ensure alignment with marketing strategies.
  • Lead the entire attendee experience, from registration to on-site troubleshooting.
  • Identify and enhance Verve's presence at industry events for better engagement.
  • Develop and implement methodologies to track event performance and ROI.
  • Oversee the management of Verve's swag program for events and internal needs.

Benefits

  • Comprehensive health, dental, and vision insurance including mental health resources.
  • 401(k) matching program and generous paid time off.
  • Flexible hybrid work model allowing remote work.
  • Complimentary lunch for team members working on-site in NYC.
  • Opportunities for community engagement through volunteer work.
  • Professional development support in a rapidly expanding ad tech firm.
Full Job Description
Responsibilities include
  • Partner with Sales, Sales Strategy, Publisher Strategy, and Leadership to execute event initiatives that align with company and go-to-market priorities.
  • Manage event planning and execution, including budgets, timelines, creative assets, venue coordination, vendor selection, negotiations, and onsite logistics.
  • Own relationships with agencies, production partners, and external vendors to ensure experiential go-to-market aligns with marketing priorities and value proposition, maximum impact and successful event delivery.
  • Lead end-to-end attendee experience, overseeing registration, invitations, communications, confirmations, onsite staff and troubleshooting.
  • Identify opportunities to enhance Verve's presence at industry trade conferences and create engaging experiences for clients, prospects, and partners.
  • Build methodology to track and report on event performance including sales pipeline influence, meetings, attendance and engagement.
  • Manage Verve's swag program, including maintaining the swag store, coordinating inventory and ensuring branded materials are available to support events, client engagements, and internal needs.
  • Serve as a key point of contact for internal stakeholders and external partners throughout the event lifecycle.
  • Own event budget strategy & allocation; evaluate return on investment and making recommendations in concert with Marketing leadership
  • Create and manage event request SLA and process, including minimum budgets to activate, turnkey activation kits, and other processes for self-service sales-focused events

Here are a few indicators that you're the right person

Some company benefits include
  • Health, dental, and vision insurance, plus mental health resources
  • 401(k) match and generous PTO
  • Hybrid work environment (NYC office)
  • Free lunch for onsite team members in NYC
  • Volunteer Opportunities
  • Opportunities for professional development in a high-growth ad tech company

Greater NY-area Residents: We currently have a hybrid remote work policy. All Verve For Advertisers employees living within a 90-minute (one way) commute of our NYC office are expected to be in the office three days per week.

We're open to allowing the right person to learn our industry on the job. We welcome diversity and non-traditional paths into all of our roles. We believe in hiring the right person as opposed to the right combination of keywords.

Communications regarding your application will only come from [redacted].com or [redacted].com email addresses.

Salary Range

$130,000-$155,000 USD

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