The RoleAs Director of Marketing, you will lead LearnLux's performance marketing organization with responsibility for pipeline generation, demand generation, growth marketing, marketing operations, and revenue-focused campaign execution. This role will be highly focused on driving measurable business outcomes through performance marketing, funnel optimization, and scalable acquisition strategies.
This role is highly analytical and revenue-oriented. You will partner closely with Sales and leadership to ensure marketing efforts drive measurable business outcomes across pipeline generation, conversion, and brand awareness. You'll oversee campaign strategy, lifecycle marketing, content, events, digital marketing, and marketing automation while helping improve operational rigor, reporting, and team execution.
You'll lead and develop a growing marketing team while remaining hands-on in execution, prioritization, and performance optimization. This role is ideal for someone who combines strong growth marketing instincts with operational discipline, analytical rigor, and people leadership.
This role reports to the CEO and is remote. Preference will be given to candidates in the NYC area.
What you'll doGrowth Marketing & Pipeline Generation- Own performance marketing strategy across paid, digital, lifecycle, and outbound channels with a focus on pipeline creation, CAC efficiency, conversion, and ROI.
- Develop and execute integrated go-to-market campaigns that align brand, content, events, partnerships, and lifecycle marketing to support revenue growth.
- Partner closely with Sales to improve lead quality, conversion, and funnel efficiency.
- Establish and optimize marketing KPIs tied directly to pipeline and revenue performance.
- Drive experimentation and continuous optimization across acquisition and nurture programs.
Marketing Operations & Analytics- Oversee marketing automation, reporting, attribution, and campaign analytics.
- Own and optimize campaign performance across the funnel, driving accountability for attribution, CAC efficiency, conversion rates, budget allocation, and marketing ROI.
- Partner with RevOps and Sales leadership for funnel reporting and operational alignment.
- Ensure strong marketing processes, prioritization, and execution discipline.
Team Leadership & Execution- Lead and develop the marketing team across demand gen, content, lifecycle, product marketing, and brand.
- Elevate team accountability, prioritization, operational rigor, and speed of execution across the marketing organization.
- Lead, coach, and challenge the team to operate at a high standard while building a collaborative, performance-driven environment.
- Stay close to execution and step in hands-on when needed.
Performance Marketing, Messaging & Go-to-Market- Refine LearnLux's positioning, messaging, and value proposition across target audiences.
- Support product launches, sales enablement, thought leadership, and customer marketing initiatives.
- Partner cross-functionally to ensure messaging aligns with market needs and customer outcomes.
The ideal candidate- 8-12+ years of experience in B2B SaaS marketing, preferably within benefits, HR tech, fintech, or related industries.
- Proven experience leading performance marketing, demand generation, and growth marketing programs tied directly to pipeline and revenue outcomes.
- Strong analytical mindset with experience owning marketing KPIs, attribution, and funnel performance.
- Experience managing marketing automation and performance marketing programs.
- Strong understanding of paid acquisition, funnel optimization, attribution modeling, and marketing performance analytics.
- Proven people leadership experience with the ability to build structure, accountability, and team effectiveness.
- Strong cross-functional partnership skills, especially with Sales and RevOps.
- Comfortable operating in fast-paced, evolving startup environments.
- Ability to balance strategic thinking with hands-on execution.
It would be great if you also- Have experience marketing to enterprise HR, Benefits, or People leaders.
- Have worked in a high-growth startup environment.
- Have experience improving marketing operational rigor and funnel visibility.
- Have familiarity with consultant-driven or channel-influenced GTM motions.
LearnLux is a fit for you if you- Thrive in fast-moving environments and enjoy building in moments of change. We operate with urgency, and roles, priorities, and approaches evolve as we grow.
- Like wearing multiple hats and helping define the path forward. At LearnLux, roles evolve as we grow, and employees often help create clarity, structure, and direction where it didn't previously exist.
- Take initiative and don't wait to be asked. You see problems as opportunities and are comfortable stepping in to move work forward.
- Are energized by ambiguity and willing to make decisions with imperfect information. We learn quickly by doing, and pace is a competitive advantage for us.
- Enjoy being hands-on and owning work end to end. While strategic thinking matters, execution, follow-through, and accountability are what drive impact here.
- Are motivated by high standards and continuous improvement. As we hit new milestones, we intentionally raise the bar on quality, ownership, and outcomes.
- Value clear, frequent communication and collaboration. As a remote team, staying aligned through proactive communication is core to how we operate.
Benefits- Remote-first company structure
- Medical, dental, and vision
- 401(k)
- Mental wellbeing (Talkspace)
- Financial wellbeing (LearnLux)
- Paid vacation and sick leave
- Paid sabbatical after 5 years of service
- A supportive, inclusive team culture
- Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology
