Vail Resorts

Director of Engineering, Guest Identity & Personalization

Vail Resorts$165K — $180K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years leading engineering teams in MarTech, AdTech, or Data Engineering
  • Proficient in cloud data warehousing (Snowflake, Databricks)
  • Strong understanding of identity resolution and modern SaaS architectures
  • Experience with complex data integration and automation tools like SnapLogic
  • Familiar with analytics platforms, particularly Adobe Analytics
  • Expertise in cloud infrastructure with a focus on data security and compliance

Responsibilities

  • Direct the strategy for unifying guest data from multiple sources
  • Lead the roadmap for Customer Data Platforms and related technologies
  • Develop internal tools and user-friendly interfaces for marketers
  • Create custom integrations for personalized guest data orchestration
  • Mentor and grow a high-performing engineering team

Benefits

  • Healthcare and wellness programs
  • Flexible working environment
  • Professional development opportunities
  • Employee stock options incentive
  • Generous paid time off
Full Job Description
Job Summary:

We are looking for a visionary Director of Engineering to lead our Guest Experience Platforms team. This role is at the center of everything we do within the Guest Experience Technology team, and is responsible for bridging the gap between complex data architecture and seamless, high-impact guest experiences through the activation and integration of key platforms and software solutions.

You will lead an engineering organization dedicated to building and evolving the inner workings of our marketing engine, ensuring we know exactly who our guests are and how to talk to them across every single touchpoint. In addition to developing and enhancing the tooling, you and team are responsible for ensuring the technology and tooling supports the needs of the business and our key partners in the marketing organization.

Job Specifications:
  • Starting Wage: $165,000 - $180,000 + annual bonus + equity
  • Employment Type: Year Round
  • Shift Type: Full Time hours available
  • Minimum Age: At least 18 years of age
  • Housing Availability: No


Job Responsibilities:

As the leader of this domain, you will oversee the development and ownership of a sophisticated MarTech ecosystem:

  • Guest Data Endpoints: Direct the strategy for unifying disparate guest data points across multiple sources to provide the same source of truth for all systems and solutions that deliver digital experiences to the guest. You'll ensure identity resolution is robust, privacy-compliant, and accessible across all guest-facing channels.
  • MarTech Innovation: Lead the technical roadmap for our Customer Data Platform (CDP), Content Management System (CMS), and Digital Asset Management (DAM). You will ensure these platforms are not just operational, but integrated and cutting-edge.
  • Empowering Marketers: Oversee the creation of internal tools and intuitive interfaces. Your goal is to democratize data, allowing our marketing talent to orchestrate, personalize, and measure campaigns without needing a ticket for every change.
  • Omni-channel Orchestration: Drive the "irrigation" of personalized data. You will build the custom integrations and interfaces required to flow guest insights into any channel (email, web, app, or in-resort) for real-time, relevant messaging.
  • Team Leadership: Mentor and scale a high-performing engineering team, fostering a culture of technical excellence, rapid experimentation, and guest-centric thinking.


What You'll Bring:
  • Engineering Excellence: Proven experience leading large-scale engineering teams, specifically within MarTech, AdTech, or Data Engineering.
  • Architectural Vision: Deep understanding of identity resolution, data integrity & democratization, and a vision for modern SaaS and API-first architectures. You know how to build systems that handle scale while maintaining low latency.
  • Product Mindset: You don't just build features; you build solutions. You understand the "why" behind marketing tactics and can translate them into technical requirements.
  • Collaboration: A track record of working closely with Marketing, Product, and other Engineering leaders to align technical roadmaps with business growth.
  • Strategic Agility: Experience managing build vs. buy decisions and navigating the complex vendor landscape of CDPs and CMSs.


Job Requirements:
  • SaaS Ecosystem Expertise: Extensive experience managing and integrating best-in-class SaaS platforms. Specific experience with Amperity (CDP) and ContentStack (Headless CMS) is highly preferred.
  • Modern Data Architecture: Deep proficiency in cloud data warehousing, specifically managing data flows and identity schemas within Snowflake or Databricks. You should understand how to leverage these platforms for real-time guest insights.
  • Data Integration & Orchestration: Proven ability to build complex, automated workflows using SnapLogic (or equivalent iPaaS tools) to connect disparate systems and "irrigate" data across the enterprise.
  • Analytics & Measurement: Familiarity with the Adobe Analytics suite, specifically in how it feeds into identity resolution and helps measure the downstream impact of personalization efforts.
  • SaaS & API-First Mentality: A strong advocate for "Headless" and "Composable" architectures, ensuring that guest data and content are accessible via custom endpoints for any digital channel.
  • Cloud Fluency: Expert-level understanding of cloud infrastructure (AWS or Azure), specifically regarding data security, privacy compliance (GDPR/CCPA), and low-latency delivery.


The expected pay range is $165,000 - $180,000 + annual bonus + equity. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

About Vail Resorts

Vail Resorts is a mountain resort company that operates ski resorts and hotels in North America. The company was founded in 1997 and is headquartered in Broomfield, Colorado. Vail Resorts' ski resorts include Vail, Beaver Creek, Breckenridge, Keystone, Park City, Heavenly, Northstar, Kirkwood, Stowe, Okemo, Mount Sunapee, and Whistler Blackcomb. The company also operates hotels and other lodging properties in these locations. Vail Resorts has a market capitalization of over $10 billion and generated over $2 billion in revenue in 2020.
Learn more about Vail Resorts
Size
6,100 employees
Market Cap
$9.6 billion
Industry
Net Income
-$7 million
Founded
1992
5 Year Trend
+5.8%
Revenue
$1.5 billion
NASDAQ

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