Director, Digital Performance MarketingDepartment: Marketing
Reports To: VP, Marketing
Employment Type: Full-Time | Salary/Exempt
This is an in office position based in Lewisberry PA
Key ResponsibilitiesDigital Strategy & Campaign Execution- Develop and execute performance marketing strategies across:
- PPC campaigns
- SEO & SEM
- Paid social media
- Display advertising
- Email demand generation and nurturing
- Emerging digital channels
- Continuously test, measure, and optimize campaigns for performance
Marketing Technology & Systems- Manage and optimize marketing technology platforms, including:
- CRM and automation tools
- Lead scoring and routing
- API integrations
- Websites and landing pages
- Analytics platforms
Performance & Analytics- Monitor campaign performance and deliver actionable insights
- Use analytics to improve user experience and maximize ROI
- Establish and track KPIs aligned with business objectives
Vendor & Agency Management- Serve as the primary contact for external agencies and partners
- Oversee project scope, timelines, and performance outcomes
Budget & Competitive Analysis- Manage digital marketing budgets within guidelines
- Identify opportunities to enhance investment and performance
- Monitor competitive trends and emerging marketing innovations
Internal Collaboration- Promote analytics best practices across teams
- Ensure brand alignment in all digital marketing initiatives
- Communicate project updates effectively to stakeholders
Qualifications- Bachelor's degree in Marketing, Communications, or related field
- 7-10+ years of hands-on digital marketing experience
- Proven experience in demand generation and lead generation strategies
- Strong expertise in web analytics tools
- Experience managing marketing technology stacks and integrations
- Ability to work independently and manage multiple initiatives
- Strong analytical, communication, and project management skills
Work EnvironmentThis role operates in a professional office setting with standard business equipment and conditions. Extended periods of computer-based work are expected.
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