The ProblemAs Flock scales its brand presence across public sector and commercial markets, establishing a cohesive social media strategy and digital storytelling engine is essential to shaping public perception. Expanding our multi-platform digital footprint requires creative and analytical leadership to build audience engagement, amplify product storytelling, and communicate our impact. You will design our social media playbook from the ground up, lead multi-channel digital execution, and scale social media into a high-impact brand engine.
What You'll Own- Architect, launch, and execute a multi-platform social media strategy across LinkedIn, X, Instagram, YouTube, and emerging channels.
- Define and maintain Flock's social brand voice, creating content that builds awareness, trust, and engagement across public sector and commercial audiences.
- Oversee daily channel operations, including publishing schedules, content calendars, real-time brand engagement, and crisis communication nuances.
- Partner cross-functionally with Brand, Creative, Content, Communications, and Product Marketing teams to amplify major campaigns and product launches.
- Establish social analytics dashboards, track key performance indicators, and scale a dedicated social media team as the function grows.
What This Role is Not- This isn't a purely high-level strategy position, you will actively manage day-to-day channel operations, real-time publishing, and content execution.
- This is not a specialized corporate communications or PR role, your core focus centers on multi-platform social media growth, channel engagement, and digital storytelling.
- This isn't an isolated creative function, you will partner daily across Brand, Marketing, Sales, and Executive leadership while relying on analytics to guide strategy.
What You Bring- Extensive experience building, executing, and scaling social media strategy within high-growth technology, civic-tech, or mission-driven organizations.
- Demonstrated track record of expanding social channel audiences and driving engagement across LinkedIn, X, Instagram, and YouTube.
- Practical capability to balance creative campaign development with quantitative analytics, social listening, and performance measurement tools.
- Strong cross-functional collaboration skills with experience advising executives, sales teams, and marketing leaders on digital brand strategy.
- Proven ability to navigate sensitive conversations and online communication with professional judgment and nuance.
CompensationIn this role, you'll receive a starting salary between $200,000 and $250,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in depth with you during our first chat.
Some problems get solved faster in the same room, so we prioritize candidates in Atlanta and Boston. Hub-based roles mean real in-person time with your coworkers. Remote roles exist, and when a posting is open to remote work, it says so.
