About the positionWe're looking for a Director of Demand Generation to own pipeline creation end-to-end. This leader will drive an integrated, account-focused growth engine across field marketing, digital, and campaigns-bringing discipline, creativity, and accountability to how marketing contributes to revenue.
This role will oversee field marketing, our web/digital agency, marketing operations, and PMO, ensuring programs are tightly aligned to sales priorities and consistently deliver measurable pipeline impact. This is a hands-on leadership role: beyond setting strategy, you'll be expected to roll up your sleeves and actively contribute to execution alongside the team.
Responsibilities- Own pipeline generation targets and performance across all marketing channels
- Lead and integrate field marketing, ABM, and digital programs into a cohesive, account-centric strategy
- Oversee a global field marketing program spanning 30+ events annually, ensuring each program is strategically targeted, well-executed, and pipeline-generating
- Operate as a player-coach, balancing strategic leadership with hands-on execution, diving into campaigns, messaging, and programs as needed to drive results
- Partner closely with Sales to align on target accounts, campaign priorities, and pipeline goals
- Drive execution of high-impact programs (events, executive forums, webinars, campaigns) that convert to pipeline
- Oversee and optimize the website and digital experience as a core demand engine
- Manage and elevate marketing operations (HubSpot, Salesforce, attribution, reporting, data hygiene)
- Establish clear KPIs, reporting cadence, and performance accountability across the team
- Lead PMO to ensure strong campaign execution, timelines, and cross-functional coordination
- Manage external agencies and vendors to deliver against growth objectives
- Continuously test, learn, and optimize programs to improve conversion and ROI
Requirements- 10-15+ years in B2B demand generation, preferably in SaaS or fintech
- Proven people-management experience, with a track record of leading and developing teams
- Proven track record of driving measurable pipeline and revenue impact
- Experience leading integrated, multi-channel demand gen programs (field, ABM, digital)
- Deep experience running large-scale field marketing programs and events, ideally across global markets
- Demonstrated ability to operate as a hands-on leader who can move seamlessly between strategy and execution; comfortable "getting in the weeds" to ensure outcomes
- Strong partnership mindset with Sales; experience working closely with enterprise sales teams and RevOps
- Deep understanding of marketing ops and tech stack (HubSpot, Salesforce, attribution, data management)
- Experience managing and scaling global high-performing teams and cross-functional resources
- Highly analytical, with a bias toward data-driven decision making
- Strong operator-able to balance strategy with hands-on execution
- Experience with long, complex enterprise sales cycles (financial services a plus)
Salary Range: $140,000 - $170,000
The base salary range for this role at minimum and maximum is shown above. It is not typical for a candidate to be hired close to or at the maximum of the salary range. At Personetics, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge & skills as well as geographic location. Base pay also depends on the relative experience, knowledge and skills to our internal peers in the role.
Benefits- Comprehensive medical, dental, and vision coverage starting on Day 1
- HSA/FSA options
- 401(k) with company match
- Commuter benefits
- A truly global work environment, partnering with teammates and clients around the world
Visa sponsorship for this role is currently not available.
