Director of Demand Generation

DemandFactor

$90K — $130K *
US-AnywhereRemote in Miami, FL
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of hands-on experience in digital performance marketing.
  • Background in B2B demand/marketing with diverse campaign execution.
  • Balanced creativity and analytical approach, grounded in data.
  • Ability to craft and narrate compelling company stories.
  • Strong capability to engage with executive-level stakeholders and manage technical discussions.
  • Excellent writing, editing, and communication skills to articulate marketing technologies.

Responsibilities

  • Develop and implement demand marketing strategies for global B2B brands.
  • Collaborate creatively to produce high-performing marketing solutions.
  • Establish and monitor key performance metrics for programs.
  • Support clients in achieving their performance marketing objectives.
  • Drive pipeline growth and revenue targets using DemandFactor's offerings.

Benefits

  • 401(k) plan
  • Health, dental, and vision insurance
  • Paid time off
  • Parental leave
Full Job Description
Job Description

Collaborate with our sales and agency teams to provide strategic support, and advisory services to clients. Assist in designing, developing, and optimizing programs that align with their go-to-market strategy.

Your Impact:
  • Develop and implement demand marketing and growth strategies for leading global B2B brands
  • Act as a creative problem solver, working collaboratively to devise high-performing demand-generation and performance marketing solutions.
  • Establish and monitor key metrics to gauge program performance, offering real-time optimization for ongoing campaigns.
  • Support clients in reaching their demand generation and performance marketing objectives. Accelerate pipeline growth and help them achieve their revenue targets by utilizing DemandFactor's products and solutions.


Qualifications

We're Looking For:
  • A background in B2B demand/marketing, with a proven track record in planning and executing diverse campaigns.
  • A balanced approach to creativity and analytics, grounded in a data-driven mindset.
  • Proven capability to craft and narrate a company's story in a creative manner that captivates both existing and prospective clients.
  • Openness to explore and experiment with innovative strategies to drive success.
  • Capability to work seamlessly with executive-level stakeholders, navigate technical discussions, and maintain meticulous attention to detail.
  • A thriving spirit in a fast-paced environment, coupled with a "can-do" attitude.

Requirements:
  • 5+ years of hands-on experience in digital performance marketing.
  • Strong educational background supporting your professional expertise.
  • Exceptional proficiency in writing and editing.
  • Impeccable communication skills to articulate demand marketing technologies.
  • Profound understanding of B2B demand, data, and martech stack.
  • Proven project management skills for handling time-sensitive projects.
  • Demonstrated success in conducting engaging and impactful presentations directly with clients.
  • Agency experience or demonstrated collaboration with agencies is a plus.


Additional Information

Benefits:
  • 401(k)
  • Health / Dental / Vision Insurance
  • Paid time off
  • Parental leave

Remote work note: Where applicable, remote work must be conducted from your home office located in a jurisdiction in which DEMAND.com has the legal right to operate.

Ready to shape the future with us? Apply now!

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