Bimbo Bakeries USA

Director of Customers Convenience Store Channel

Bimbo Bakeries USA$146K — $205K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required, Master's preferred
  • 10 years of CPG Sales and Direct Store Delivery experience
  • Experience in convenience store channel; Dollar channel experience preferred
  • Proven track record of customer management and sales results
  • Strong proficiency in Excel, PowerPoint, and trade promotion management.

Responsibilities

  • Act as primary contact with customers to drive revenue and profit growth
  • Collaborate on Annual Operating Plan (AOP) strategies with Senior Director
  • Develop sales plans with regular updates and check-ins
  • Utilize analytics to define customer needs and implement solutions
  • Communicate customer strategies to the field selling team
  • Work with business units to align on marketplace priorities
  • Partner with marketing teams to develop growth initiatives

Benefits

  • Comprehensive benefits package
  • Paid time off
  • 401k with company match
  • Annual bonus eligibility
Full Job Description


#LI-VB1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $146,900 - $205,700

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

The position will direct a team of sales professionals. To be successful, this position must work cross functionally with all aspects of our business to include Sales, Category Insights/Management, Finance, Operations, Revenue Growth Management, E-Commerce Shopper Marketing and Brand Marketing. Thus, being a General Manager of the overall business. This key leader will collaborate closely with the Senior Director to co-author strategic brand and shopper plans that lead to short- and long-term growth with regular score carding and report outs. The leader will need to develop strong mutually beneficial relationships throughout Bimbo Bakeries USA (BBU) but most importantly with the customer, wiring at all levels within the C-Store, Drugstore, Independent and Value channel.

Key Job Responsibilities:
  • Primary contact with Customer who partners for success to drive commercial bakery & center store category revenue and profit growth that is mutually beneficial for Customer & BBU.
  • Co-Authors with Senior Director development of AOP Strategy specific to Customer specific to: Strategies, Tactics, Execution & Expected Results.
  • Develops Plan with Sales Planning with regular check-ins, updates, and report outs.
  • Leverages Insights as the foundation for All Decisions - Defines customer and company needs using best in class analytics, orchestrates implementation, and tracks results.
  • Communicates the "Customer Playbook" to Customer Field Selling Team with expected results and actions.
  • Works internally with each Business Unit to understand their marketplace priorities and assist them in developing Customer marketplace plans.
  • Works closely with BBU Marketing Teams on the development of Customer specific brand growth initiatives that provide growth for the company's core brands as well as Customer sub-commodities.
  • Manage corporate relationships with Customer that establish the company as the "Trusted Advisor" for all Commercial Bakery and Center Store opportunities.
  • Leads the Customer Selling Team and provides them the opportunity to be the "General Managers" of their business through empowerment and accountability.
  • Is innovative in addressing strategic differences to achieve a win/win with the customer. Must demonstrate a passion for continuously learning and applying insight about the customer.
  • Promotes accountability for the achievement of goals among peers and team members.
  • Demonstrates a passion for winning in the market and a focus on speed of action.
  • Cultivates internal and external relationships to ensure collaboration and alignment on key shopper marketing programs.


Key Behavioral Competencies:
  • Strong analytic & communication skills (written, verbal, presentation, and interpersonal skills).
  • Strong Negotiation Skills having gone through Previous Training.
  • Highly effective at working in dynamic and complex environments, adept at concurrently managing multiple tasks, setting clear priorities, and driving initiatives through to successful completion.
  • Effectively manages and influences at all organizational levels - upward, downward, and externally-, fostering strong stakeholder relationships to ensure alignment and successful achievement of strategic goals.
  • Strong ability to lead with and without direct leadership; collaboration with cross-functional business partners is extremely critical.


Education and Work History:
  • Bachelor's degree Required. Master's degree preferred.
  • 10 years of CPG Sales, Direct Store Delivery (DSD) Experience, convenience store experience is required, experience with Dollar Channel preferred.
  • Customer Management & Customer Experience are preferred.
  • 30-40% travel.
  • Ideally has collaborated with Customer Teams, understanding culture and what is required to become a Trusted Partner.
  • Proven Track Record of Sales Results with a Customer.
  • Proven Track record of Team Management including Direct & Indirect Reports.
  • High Proficiency in Excel, PowerPoint, Syndicated Data, Trade Promotion Management.


Physical Demands:

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA

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