Director of Business Development

Sugar Maple Health • $100K — $120K *
Stephenville, TX 76401In-Person
Healthcare
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3+ years in Skilled Nursing, Post-Acute Care, or Healthcare Marketing
  • Proven success in growing census in healthcare environments
  • Experience with ExaCare admission and referral management
  • Strong skills in physician relationship management
  • Knowledge of Medicare and post-acute reimbursement models
  • Excellent organizational and time-management abilities
  • Valid Texas Driver's License and reliable transportation

Responsibilities

  • Develop strategic relationships with referral sources in regional markets
  • Establish connections with physicians, specialists, and managed care organizations
  • Execute strategies to increase referrals and market share
  • Conduct presentations to hospitals and healthcare providers
  • Identify growth opportunities through market analysis
  • Manage referral opportunities using ExaCare for timely follow-up
  • Support facilities with targeted referral development plans

Benefits

  • Competitive Base Salary
  • Monthly/Quarterly Bonus Opportunities
  • Health, Dental & Vision Insurance
  • 401(k)
  • Paid Time Off
  • Professional Development Opportunities
  • Career Advancement Opportunities
  • Mileage Reimbursement
  • Regional Leadership Exposure
Full Job Description
Position Summary

We are seeking a high-performing Director of Business Development to drive census growth and referral development across multiple Skilled Nursing and Transitional Care facilities. This role focuses on hospital partnerships, physician development, managed care relationships, regional market growth, and referral management.

The ideal candidate possesses strong post-acute industry knowledge, experience utilizing ExaCare, and a proven track record of developing referral partnerships that generate high-quality admissions and sustainable growth.

Primary Responsibilities

Referral & Business Development
  • Develop and maintain strategic relationships with referral sources throughout assigned regional markets.
  • Establish and grow relationships with physicians, specialists, hospitalists, discharge planners, case managers, and managed care organizations.
  • Execute physician development strategies designed to increase referrals and market share.
  • Conduct regular calls and presentations to hospitals, physician groups, ACOs, skilled nursing facilities, assisted living communities, and senior living providers.
  • Identify opportunities for growth through market analysis and referral trend monitoring.
  • Represent the organization at networking events, healthcare forums, and community functions.

Referral Management & Admissions Coordination
  • Manage referral opportunities through ExaCare to ensure timely follow-up, evaluation, decision-making, and conversion.
  • Coordinate communication between referral sources and facility leadership teams to facilitate admissions.
  • Collaborate with facility leadership to optimize admission acceptance rates and census growth.
  • Communicate facility capabilities, specialty programs, and service offerings to referral partners.
  • Monitor referral pipeline activity to ensure responsiveness and customer satisfaction.

Regional Support
  • Provide marketing and census development support across multiple facilities within assigned regions.
  • Partner with Regional Directors and Executive Directors to execute growth initiatives.
  • Assist facilities experiencing census challenges by implementing targeted referral development plans.
  • Support facility launch initiatives, physician engagement programs, and market expansion strategies.

Reporting & Analytics
  • Maintain accurate referral tracking and pipeline management within ExaCare.
  • Analyze referral patterns, conversion rates, lost opportunities, and admission trends.
  • Develop action plans based on data and market intelligence.
  • Provide regular reporting to regional and executive leadership regarding growth performance and referral activity.

Required Qualifications
  • Minimum three (3) years of Skilled Nursing, Post-Acute Care, Healthcare Marketing, or Business Development experience.
  • Demonstrated success growing census within skilled nursing, rehabilitation, LTAC, transitional care, or healthcare service environments.
  • Required experience utilizing ExaCare admission and referral management platform.
  • Strong physician development and physician relationship management experience.
  • Experience calling on:
    • Hospitals
    • Health Systems
    • Physician Groups
    • Case Managers
    • Discharge Planners
    • Managed Care Organizations
    • Accountable Care Organizations (ACOs)
  • Knowledge of Medicare, Managed Medicare, Managed Care, and post-acute reimbursement models.
  • Strong presentation, communication, networking, and relationship-building skills.
  • Ability to analyze market data and develop growth strategies.
  • Excellent organizational and time-management skills.
  • Valid Texas Driver's License.
  • Reliable transportation with the ability to travel throughout assigned regional markets.

Preferred Qualifications
  • Existing physician and hospital relationships within assigned markets.
  • Experience working in skilled nursing, rehabilitation, transitional care, home health, hospice, or healthcare services.
  • Knowledge of PointClickCare, ExaCare, WellSky, and managed care portals.
  • Multi-facility or regional business development experience preferred.
  • Bachelor's degree in Business, Healthcare Administration, Marketing, Communications, or related field preferred.

What Makes a Successful Candidate
  • Strong hunter mentality with exceptional relationship-building skills.
  • Able to influence referral patterns and develop long-term strategic partnerships.
  • Comfortable presenting to executive leaders, physicians, and healthcare professionals.
  • Data-driven and accountable for referral conversion performance.
  • Highly organized with the ability to manage multiple markets and priorities simultaneously.
  • Passionate about driving growth, creating value, and expanding market presence.

Benefits
  • Competitive Base Salary
  • Monthly/Quarterly Bonus Opportunities
  • Health, Dental & Vision Insurance
  • 401(k)
  • Paid Time Off
  • Professional Development Opportunities
  • Career Advancement Opportunities
  • Mileage Reimbursement
  • Regional Leadership Exposure

Join a growing organization where your ability to develop physician relationships, leverage ExaCare, and drive regional census growth will have a direct impact on organizational success and market expansion.

#INDLS

About Sugar Maple Health

Sugar Maple Health Careers

Joining Sugar Maple Health presents an unparalleled opportunity to become part of a leading team in the healthcare industry. This company stands out as a beacon of innovation, leadership, and professional growth.

Explore Job Opportunities

Sugar Maple Health is actively seeking passionate, creative, and solution-driven team players. Explore open positions that align with your skills and interests in a company that values diversity and leadership. Sugar Maple Health offers a range of job opportunities, from clinical roles to administrative positions, each contributing to the overarching goal of enhancing health services.

Internship Programs

Kickstart a career in healthcare with Sugar Maple Health’s internship programs. These positions are designed to provide hands-on experience in a supportive and dynamic environment, helping interns develop crucial skills and gain valuable industry knowledge.

Professional Growth and Development

Sugar Maple Health is committed to the professional growth of its team members. With comprehensive training programs and continuous learning opportunities, employees can expand their expertise and advance their careers within the company. Leadership development and diversity training ensure that all team members are equipped for success and prepared to lead.

Benefits and Culture

The culture at Sugar Maple Health is built on a foundation of support and inclusivity, ensuring a workplace where everyone can thrive. Employees enjoy a competitive package of benefits that promote a healthy work-life balance, including health insurance, retirement plans, and wellness programs.

Hiring Process

The hiring process at Sugar Maple Health is designed to be transparent and efficient, starting from the initial job posting to the final interview. Candidates are encouraged to submit a detailed resume and prepare for an interview that assesses both skills and cultural fit. Networking and internal referrals also play a crucial role in the recruitment strategy, emphasizing the company's commitment to building a cohesive team.

Career Advancement

Sugar Maple Health believes in nurturing talent and recognizing hard work. Career advancement is a key focus, with numerous employees rising through the ranks to take on more challenging roles. The company supports career mobility and encourages employees to pursue new opportunities within.

Stay Connected

For those interested in joining Sugar Maple Health, keep up to date with the latest news, job alerts, and insider tips through the company’s career blog. Personalize your subscription to receive updates that match your career preferences and discover the rewarding opportunities that await at Sugar Maple Health.

Join the Team

Search for open positions at Sugar Maple Health that match your skills and interests. Positions are available for those who are driven to excel in a professional healthcare setting and contribute to a team that is making a difference.

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Industry
Healthcare
* Ladders Estimates

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