Director of Business Development/Marketing

Aspen HealthCare LLC

• $110K — $130K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree or equivalent experience in marketing/public relations; 5 years in healthcare may substitute for degree.
  • Professional and kind demeanor when interacting with facility staff and the public.
  • Demonstrated sales success in a healthcare environment, preferably nursing or hospital settings.
  • Ability to work both collaboratively and independently, with accountability for marketing outcomes.
  • Calm under pressure, capable of assisting in emergencies.
  • Strong emotional intelligence and adaptable communication style.
  • Exceptional oral and written communication skills.

Responsibilities

  • Distribute accurate marketing materials to prospective patients and referral sources.
  • Plan and host community networking events to enhance facility visibility.
  • Cultivate trust with key referral sources like doctors and senior care influencers.
  • Schedule and conduct luncheons and presentations to promote services.
  • Adhere to work schedules and follow instructions from management as per policies.
  • Support admissions by interviewing patients and maintaining accurate census records.
  • Foster good relationships with inter-department personnel.

Benefits

  • Competitive pay.
  • Health benefits including medical, dental, and vision, with the company covering most medical costs.
  • 401(k) plan with company matching after one year of service.
  • Company-paid life and disability insurance.
  • Paid time off for vacation, sick leave, and holidays.
  • Employee Assistance Program.
  • Identity theft and travel insurance protections.
  • Employee-sponsored discount programs.
Full Job Description
Marketing Director/Business Development Leader needed for premier nursing facility.

Position Summary:

Build strong and mutually beneficial relationships with appropriate target audiences and referral sources, in accordance with established policies and procedures.

Qualifications: If you meet the below - please apply!!
  • Bachelor's Degree from accredited college/university, or equivalent. Five (5) years of experience in marketing/public relations in a healthcare setting may be recognized in lieu of a Bachelor's Degree.
  • Ability to deal professionally and kindly with everyone in the facility, as well as the public
  • Proven sales success preferably in hospital, nursing or similar environment
  • Works collaboratively and independently - responsible for outcomes in Marketing department and for census development
  • Ability to remain calm in stressful situations and help out in any emergencies
  • Emotional maturity/ability to modify communication style to that of others
  • Outstanding communication skills (oral and written) required
  • Basic office equipment (computer, phones, copiers, etc.) knowledge/experience
  • Patience, tact, cheerful disposition and enthusiasm, must be willing to handle residents, staff, and visitors, based on maturity level at which they are currently functioning

Responsibilities:
  • Distribute facility marketing materials (flyers, brochures, etc.) to prospective patients and referral sources (ensuring they are accurate/reflective of the services provided)
  • Build community awareness by planning/hosting and attending key community networking events
  • Build trust and mutually respectful relationships with key referral sources (doctors, discharge planners, senior care influencers in the community, etc.)
  • Schedule and attend luncheons and presentations to promote the facility and its services
  • Follow work schedule and other instructions from the Administrator, Regional Marketing or Operations Resources and as outlined in established policies and procedures
  • Supports Admissions, assists in interviewing patients/guardians securing required information and signatures and maintains accurate records of available beds and census
  • Develops and maintains a good working rapport with all inter-department personnel
  • Notifies nursing service if/when patients are upset or show symptoms of infectious or communicable diseases
  • Refer admission problems to the proper authority, (i.e., insurance office supervisors, credit managers, nursing services, etc.)
  • Keeps current on Medicare/Medicaid regulations governing admission/discharge requirements of health care facilities
  • Maintains current records of all patients admitted/discharged by the facility

Benefits:
  • Competitive pay
  • Health Benefits - Medical, dental, and vision coverages with company paying majority of costs for Medical HMO (with buy up plan options available)
  • 401(k) with company match (company match begins after 1 year of service)
  • Company paid Life and disability insurance
  • Paid Time Off (Vacation, Sick, Holiday)
  • Employee Assistance program
  • Identity Theft and Travel insurance protections
  • Bene-Hub employee sponsored discount programs and more....

*Benefits available to full-time employees.
Benefits
  • Flexible schedule
  • Paid time off
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • 401(k)
  • 401(k) matching
  • Referral program

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