DescriptionJob Title: Director of Business DevelopmentReports to: Senior Director of Business DevelopmentThe Director of Business Development is responsible for driving referral growth, increasing scan volume, and expanding market share across all modalities within an assigned territory. This role is accountable for achieving and exceeding territory growth, volume, and revenue targets through strategic relationship management, data-driven territory planning, and the development of new referral channels. Responsible for managing assigned expense budget.
The Director partners closely with Operations leadership to ensure an exceptional customer experience, retention of existing referral sources, and alignment between growth initiatives and operational execution.
Key Responsibilities:- Identifies, prioritizes, and converts new referral sources using a consultative, insight-driven sales approach focused on uncovering unmet needs and competitive
opportunities. - Cultivates strong relationships with top strategic referrers to maintain and/or increase order and scan volume; identifies key customer drivers (turnaround time, quality, etc.); ensures that customer's needs are met and communicates any service deficiencies to the Operations Team to ensure existing scan volume is preserved.
- Leverages data analytics and CRM insights to evaluate referral trends, identify growth opportunities, and optimize territory strategy and field execution.
- Works in conjunction with territory Operations leadership to establish realistic customer and territory plans that will deliver on the territory's budgeted same-store-growth, scan volume, target and revenue commitments.
Serves as a strategic partner to Operations leadership to align growth initiatives with capacity, service delivery, and patient experience. - Identifies specific risks to the referral base and implements targeted community outreach programs such as territory-level educational campaigns, health fairs, and other events to promote consumer awareness.
Owns territory performance and is accountable for delivering on volume, revenue, and growth commitments. - Participates in operational meetings in assigned territory, providing status updates as well as identifying areas for Physician Sales to engage strategically with larger team. May participate in Quarterly Business Reviews with key strategic accounts.
- Ensures all sales and marketing activities comply with applicable federal and state regulations, including Stark Law and the Anti-Kickback Statute, as well as Amera's Compliance Program and policies.
- Maintains appropriate documentation of all marketing activities and expenses and adheres to established guidelines regarding interactions with referral sources, gifts, and entertainment.
- Performs other duties as assigned by management.
Qualifications:- High School Diploma or Equivalent Experience required. Bachelor's degree preferred.
- Displays strong business acumen and demonstrates an understanding of the sales and physician space including the reimbursement landscape.
- Proven ability to successfully execute a territory development plan.
- Working knowledge of Stark Law, Anti-Kickback Statute, and healthcare marketing compliance.
- Experience with CRM systems, data analytics tools, and reporting platforms preferred.
- 80-90% local, in-territory travel required
Requirements 
