We are seeking a Director of Agency & Strategic Partnerships (in New York) to build and scale a high-impact partner ecosystem across agencies and strategic commercial programs. This role is responsible for translating partnerships into pipeline, deal acceleration, and closed-won revenue contribution.
What you'll do:- Own and drive agency & partner-driven closed-won revenue contribution as the primary KPI
- Build and scale agency & partner-sourced and influenced pipeline across North America
- Define and execute a tiered agency strategy across holdcos (Publicis, Omnicom/IPG, WPP, Dentsu) and key independent agencies
- Establish and grow senior executive relationships across agency organizations
- Position AppsFlyer as a preferred measurement standard and strategic partner within agency ecosystems
- Lead agency roadshows, working sessions, and joint account planning
- Own and operationalize commercial partner programs within the broader AppsFlyer ecosystem (e.g., cloud marketplaces, media partner credits, success fees) to accelerate deal velocity
- Embed partners into enterprise deal strategy, especially high-value opportunities
- Maintain and leverage relationships with system integrators (SIs) to support deal execution and customer confidence
- Partner cross-functionally with Sales, Marketing, Product, and Customer Success to align partnership strategy with revenue goals
- Activate partners in GTM initiatives, events, and enterprise sales cycles
- Drive product adoption and upsell opportunities within existing accounts through partner engagement
- Provide feedback loops from partners into product and GTM strategy
What you have:- 8-12+ years of experience in partnerships, business development, or revenue roles within SaaS, AdTech, or MarTech
- Proven track record of driving revenue through agency or partner ecosystems
- Strong experience working with:
- Agency networks (holdcos and independents)
- Commercial partner programs (marketplaces, incentives, co-sell motions)
- Highly commercial mindset with a focus on revenue outcomes, not just relationships
- Ability to operate as a field-oriented partner to Sales teams
- Experience building scalable and repeatable partner-driven revenue motions
- Strong executive presence and ability to navigate complex organizations and stakeholders
- Preferred experience in:
- Marketing measurement, attribution, or analytics
- Omnichannel marketing (mobile, web, CTV)
- Agency ecosystem and operating models
This role is based in our New York office and requires in-office presence three days per week.
For our US-based candidates, the expected On Target Earnings (OTE) are between $270,000 and $300,000 (including bonus or commission). The offer varies on many factors including market location, job-related knowledge, skills, experience, interview results, references, etc.
