Position

Title: Director, Media, Social Engagement & Industry Analyst Relations

Location: Remote US

Travel Requirements: Up to 15%

Pay Transparency: This position is not based in any specific Company office or geographical location in the United States. As such, the Company is considering applicants who reside anywhere in the United States.

The general salary range for this position in the COUNTRY is $220,000 to $280,000. An individual's particular compensation will be determined by the Company, in its sole discretion, in light of the individual's geographical location, education, training, and/or experience. If you would like information on the specific salary range for this position in your specific region, please contact us at [redacted] and we would be happy to provide that information.

Riverbed is seeking a senior communications leader to shape and amplify our external voice across global media, social channels, and the industry analyst community. The Director, Media, Social Engagement & Industry Analyst Relations will lead an integrated strategy that strengthens Riverbed's market visibility, advances executive thought leadership, and builds trusted relationships with top media outlets, and industry research and advisory firms covering enterprise software, IT Observability, AIOps, and Digital Employee Experience. This is an opportunity to lead an integrated external communications function that elevates Riverbed's market presence, strengthens industry influence, and supports the company's leadership in AI-powered observability and Digital Employee Experience.

What you will do

• Lead Riverbed's global media and social engagement strategy across the Americas regions, ensuring consistent messaging, campaign alignment, and measurable impact.
• Own and evolve the industry analyst relations program, including analyst briefings, inquiries, advisory sessions, evaluation submissions, and ongoing relationship development.
• Build and maintain strong relationships with key analysts and research firms such as Gartner, Forrester, IDC, EMA, and GigaOm, positioning Riverbed effectively in relevant market categories.
• Develop proactive media strategies that generate high-quality coverage across business, technology, and trade publications.
• Guide executive communications, including media preparation, analyst briefing materials, messaging, Q&A, and thought leadership content.
• Provide strategic direction to the Social Media Engagement Specialist, aligning social content with media, analyst, product launch, event, and executive visibility programs.
• Track and report program performance, including share of voice, sentiment, analyst engagement, media coverage, social engagement, and message pull-through.

What makes you an ideal candidate

• 15+ years of experience in corporate communications, media relations, industry analyst relations, public relations, or related communications roles, preferably in enterprise software or enterprise IT.
• Deep experience working with leading research and advisory firms, with established relationships at Gartner, Forrester, IDC, or comparable firms strongly preferred.
• Proven success leading analyst evaluations such as Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, or similar research processes.
• Strong understanding of enterprise IT markets, including observability, AIOps, Digital Employee Experience, digital workplace, network performance, and AI-driven technology trends.
• Excellent writing, storytelling, executive presence, and stakeholder management skills, with the ability to translate technical concepts into clear, compelling narratives.
• Experience managing agencies, cross-functional partners, global communications programs, and direct or dotted-line team members.

Preferred Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field; advanced degree a plus.
• Proven Experience leading a high-performing team in a global enterprise technology company or technology PR agency.
• Proven track record generating Tier 1 media coverage across business press and leading technology trade publications.
• Familiarity with PR, analyst relations, social media, and reporting tools.

What we offer

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.

Benefits & Perks vary by Country.

Check us out on:
www.riverbed.com
@LifeAtRiverbed

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