The
Director, Marketing is responsible for driving and executing marketing strategy, positioning, messaging, and lead generation for WellSky's portfolio of solutions.
This position is based at WellSky's World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare!
Key Responsibilities:- Strategize how to support sales bookings and revenue goals through additional marketing programs and campaigns.
- Manage creative development for demand generation programs, including copywriting, content marketing, and product marketing.
- Develop messaging for use across all marketing channels - web channels, sales channels, and marketing assets, and identify external channels for proliferation of messaging, such as journals, websites, professional events, social channels, etc.
- Set the content marketing and campaign strategies and work with other parts of the marketing organization to ensure they are executed.
- Collaborate with events team and oversee marketing at events, making the most of the opportunity for effective client engagement.
- Identify and build relationships with key thought leaders and other influencers as well as with key client accounts.
- Help develop and drive annual and quarterly marketing plans designed to raise awareness, establish our reputation as a leader, and drive leads and sales, actively monitoring and reporting on MQL generation, conversion, and influence.
- Partner closely with the sales and solutions management teams to develop compelling sales-enablement tools
- Perform other job duties as assigned.
Required Qualifications: - Bachelor's degree or equivalent work experience
- At least 8-10 years' relevant work experience
- At least 4-5 years' relevant management experience
Job Expectations: - Ability to travel up to 20% based on business needs
- Willing to work additional hours or irregular hours as needed
- Must work in accordance with applicable security policies and procedures to safeguard company and client information
- Must be able to sit and view a computer screen for extended periods of time
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Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky:
- Excellent medical with Rx, dental, and vision benefits
- Mental Health support through EAP
- Generous paid time off, plus 13 paid holidays
- 100% vested 401(K) retirement plans
- Educational assistance up to $2500 per year
