Job Description Summary
#LI-Hybrid
The Director, Marketing Strategy will lead the development and execution of the marketing strategy for a key ASCVD brand, reporting to the Executive Director, US Marketing Strategy within the Cardiovascular therapeutic area. This role will partner closely with Insights & Decision Sciences, HCP Marketing Strategy, and the Media Center of Excellence to translate customer insights into impactful, data-driven campaigns that drive business growth and customer engagement. The Director will shape the brand marketing strategy, experience planning, and performance optimization, ensuring a seamless and differentiated customer experience across channels.

This position will be based in East Hanover and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require up to 20% travel as defined by the business (domestic and/or international).

Job Description

Key Responsibilities:

• Partner with the Executive Director Marketing Strategy and other marketing strategists to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
• Establish brand-specific expertise and create engaging brand-centered experiences.
• Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated and integrated consumer/DTC campaigns
• Implement best in class digital marketing strategies that align to brand goals and maximize business results.
• Ensure digital plans are appropriately implemented and optimized.
• Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
• Support and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
• Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team

Essential Requirements:

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred
• At least 8 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
• Transformational leader with strategic experiences to transform the business into next generation engagement
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

Desirable Requirements

• Experience in highly competitive categories within the US as well as familiarity with agile approaches to marketing strategy and execution
• Experience in the cardiovascular therapeutic area

Novartis Compensation Summary:

The salary for this position is expected to range between $185,500 and $344,500 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

Salary Range
$185,500.00 - $344,500.00

Skills Desired
Asset Management, Business Strategies, Commercial Excellence, Cross-Functional Work, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding (Inactive), Influencing Skills, Inspirational Leadership, Marketing Strategies, Negotiation, Operational Excellence, People Management, Priority Disease Areas Expertise (Inactive), Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Speed and Agility Training (Inactive), Stakeholder Engagement, Stakeholder Management, Strategic Alliances