ResponsibilitiesCordis is seeking a highly strategic, commercially focused, and execution-oriented Director of Coronary Marketing to lead the Americas marketing strategy and commercial growth initiatives across the coronary portfolio.
This role serves as a senior commercial leader accountable for the Americas Coronary business growth strategy, portfolio performance, commercialization excellence, and long-range franchise development. The Director will influence portfolio priorities, investment decisions, and resource allocation to accelerate growth and achieve business objectives across the region. The role will partner closely with Sales, Medical Education, Clinical Affairs, R&D, and Global Marketing to accelerate the adoption of coronary technologies and deliver strong business performance.
Responsibilities: - Own the Americas Coronary business growth strategy, accountable for revenue growth, market share expansion, portfolio performance, and long-term franchise development across the region.
- Lead commercialization, launch excellence, market adoption, and lifecycle management for the coronary portfolio to achieve business objectives and sustained growth.
- Shape the future Americas coronary portfolio by influencing innovation roadmaps, commercialization priorities, investment decisions, and portfolio lifecycle strategies through deep market and customer insights.
- Own marketing investment strategy and budget allocation decisions for the Coronary franchise, balancing growth opportunities, portfolio priorities, and return on investment.
- Lead and develop the Americas Coronary Marketing team, including organizational design, workforce planning, succession planning, capability development, and talent strategy to support current and future business needs.
- Serve as a senior leader within the Americas commercial organization, partnering across Sales, Medical Education, Clinical Affairs, R&D, and Global Marketing to align priorities and drive business performance.
- Represent the Coronary franchise with executive leadership, physician partners, and key industry stakeholders, influencing strategic decisions and advancing Cordis' market leadership position.
- Establish governance, performance measures, and operating mechanisms to ensure marketing effectiveness, business accountability, and compliance with regulatory, ethical, and industry standards.
Qualifications- Bachelor's Degree in business, marketing, or other related field. Master's or MBA preferred.
- Minimum of 15+ years of progressive medical device marketing experience, including significant coronary or interventional cardiology market experience.
- Minimum of 5+ years of leadership experience managing product marketing or commercial marketing teams
Preferred QualificationsExpected Areas of Competencies: - Strategic mindset with the ability to translate enterprise goals into actionable business and growth strategies.
- Builds alignment and influences decisions across diverse stakeholders and functions without direct authority.
- Demonstrates strong business judgment and effectively balances short-term priorities with long-term business objectives.
- Develops high-performing teams through coaching, talent development, succession planning, and a culture of accountability.
- Drives execution and delivers results in complex, highly competitive, and fast-paced environments.
- Leads effectively through change, ambiguity, and organizational transformation.
- Exceptional communication skills, executive presence, and the ability to engage senior leaders, customers, and external stakeholders.
- Fosters collaboration, innovation, and customer-centric thinking to accelerate business growth and market leadership.
Qualifications & Skills
- Demonstrated success leading coronary or cardiovascular marketing organizations and delivering measurable commercial results.
- Experience developing and executing regional growth strategies, commercialization plans, and product launch initiatives within medical device or cardiovascular markets.
- Experience managing budgets, marketing investments, and business performance metrics.
- Deep understanding of coronary intervention procedures, physician workflows, hospital economics, and competitive market dynamics.
- Demonstrated ability to lead cross-functional initiatives across various teams.
- Excellent executive communication, presentation, and influencing skills.
- Ability to travel up to 40% across the Americas region.
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