Work ScheduleStandard (Mon-Fri)
Environmental ConditionsOffice
Job DescriptionHow you will make an impactThe Director, Marketing North America leads the North America go-to-market strategy for the ImmunoDiagnostics Division, defining how the division markets to and creates demand among laboratories, healthcare professionals and patients across the Allergy and Autoimmunity portfolios. As a member of the North America commercial leadership team, this role shapes the regional growth agenda and translates divisional strategy into integrated audience, portfolio and channel plans with measurable commercial outcomes.
The Director is accountable for building a high-performing team, strengthening market position, expanding patient and clinician access, and ensuring marketing investment contributes to utilization, revenue, margin and long-term customer value. The role partners closely with Sales, Global Marketing, Medical Affairs, Regulatory, Finance, Operations, Product Development, Analytics and key strategic customers.
The organization includes approximately 15 colleagues, with five direct reports leading Marketing Operations and Events, Product Marketing, Digital Experience and Creative, Market Development, and Customer Success.
What you will do- GTM strategy and commercial leadership: Lead cross-functional development and execution of the North America go-to-market strategy for laboratories, healthcare professionals and patients. Align Product Marketing, Market Development, Digital Experience and Creative, Customer Success, and Marketing Operations and Events around differentiated value propositions, audience journeys, channel strategies and conversion objectives. Identify the highest-value growth opportunities, make clear portfolio and resource choices, and represent marketing in regional business decisions, STRAP planning and performance reviews.
- Team and functional leadership: Lead five direct reports and an organization of approximately 15 colleagues across Marketing Operations and Events, Product Marketing, Digital Experience and Creative, Market Development, and Customer Success. Establish clear charters and interfaces across the functions, coach leaders, build succession and career pathways, address performance promptly, and foster an inclusive, accountable, customer-focused culture.
- Revenue growth and market position: Translate business objectives into integrated go-to-market plans that grow utilization, share and revenue across Allergy and Autoimmunity. Anticipate market shifts, define contingencies, and focus resources on programs with the strongest commercial potential.
- Demand generation and patient access: Build a connected demand-generation system across payor, healthcare professional, laboratory, health-system and patient audiences. Apply segmentation, targeting and positioning to advance education, awareness, guideline, reimbursement and new-access-point initiatives that move demand through the funnel and into measurable testing utilization.
- Portfolio, brand, commercialization and new business: Own regional portfolio strategy, positioning, messaging and lifecycle priorities. Provide North America input to global strategy and lead regional readiness for product, assay and menu launches in partnership with Product Development, Medical Affairs, Regulatory, Operations and Sales. Explore, develop and integrate emerging business opportunities when they fit the regional or divisional growth strategy.
- Digital and omnichannel customer experience: Set the vision for owned, paid and earned channels, including web, search, social, content, marketing automation and customer journeys. Ensure campaigns are insight-led, appropriately segmented, compliant and optimized for engagement, conversion and customer value.
- Customer insight, KOLs and evidence: Maintain direct connection to strategic national laboratory, health-system, channel and distribution customers, key opinion leaders and other market stakeholders. Translate regional insight into global roadmaps, forecasts and portfolio decisions, and partner with Medical Affairs and Market Development on guidelines, reimbursement, health economics and clinical evidence strategies that accelerate adoption.
- Sales enablement: Equip sales teams with compelling content, tools, platforms, training and field support that improve seller readiness, funnel progression and close rates. Lead marketing partnership for national sales meetings, new-hire education and priority commercial programs.
- Events, thought leadership and reputation: Set strategy for congresses, trade shows, advocacy, public relations, influencer and thought-leadership programs. Create integrated experiences that strengthen share of voice, remove portfolio silos and deliver a consistent, differentiated customer experience.
- Analytics, technology and continuous improvement: Establish marketing KPIs, closed-loop reporting and an ROI framework tied to commercial outcomes. Use data, AI, automation and Practical Process Improvement to increase speed, quality, personalization and productivity while maintaining responsible governance.
- Financial and operational leadership: Own the regional marketing budget and forecast, prioritize investments against revenue and margin goals, and partner with Finance to manage spend with agility and transparency. Reduce low-value work and external dependency while protecting critical growth initiatives.
- Compliance and quality: Ensure marketing activities, content, systems and customer communications meet company, regulatory, privacy, quality, cybersecurity and industry requirements. Partner with Regulatory and Quality on launch readiness, audits, product communications and issue response.
How success will be measured- Contribution to North America revenue growth, utilization, market share, portfolio performance and margin commitments.
- Qualified demand, funnel progression, conversion and sales-enablement impact tied to measurable commercial outcomes.
- Customer experience, strategic-account value, patient access, digital engagement and brand/share-of-voice performance.
- On-time, compliant commercialization of priority portfolio launches and menu-expansion initiatives.
- Marketing ROI, forecast accuracy, budget discipline, productivity improvement and scalable use of data, AI and automation.
- Team engagement, accountability, capability growth, succession strength, retention and internal talent development.
Education- Bachelor's degree in Marketing, Business, Life Sciences or a related field; MBA or advanced degree preferred.
Experience, knowledge, skills and abilities- Minimum 10 years of progressive marketing, commercial, sales or strategy experience in diagnostics, medical devices, life sciences or another regulated healthcare market.
- At least 5 years in a senior marketing or commercial leadership role, with a record of building, coaching and leading high-performing teams.
- Demonstrated success translating strategy into demand generation, market development, commercialization and sustainable revenue growth.
- Strong understanding of the North American diagnostics ecosystem, including laboratories, health systems, clinicians, strategic accounts, patient pathways, reimbursement and market-access dynamics.
- Experience leading a multi-disciplinary organization spanning product marketing, marketing operations and events, digital experience and creative, market development, and customer success.
- Demonstrated command of segmentation, targeting and positioning, with experience leading portfolio and brand strategy across digital, content, events, sales enablement and customer-experience channels.
- Strong financial and analytical acumen, including annual planning, budget ownership, forecasting, KPI design, marketing ROI and funnel management.
- Ability to use data, AI, automation and process improvement to modernize marketing operations and scale impact responsibly.
- Demonstrated ability to influence in a matrixed, multinational organization and align senior stakeholders across Commercial, Global Marketing, Medical, Regulatory, Finance, Operations and Product Development.
- Excellent executive communication, judgment, change leadership and decision-making skills; able to communicate priorities, trade-offs and results with clarity and transparency.
- Sound scientific and product acumen, with experience collaborating on clinical or health-economic evidence, guidelines, reimbursement and market-access strategies.
- Customer-first orientation, strong business acumen and willingness to engage directly with customers, key opinion leaders and field teams.
- Agency-management and digital-strategy experience strongly preferred.
- Ability to travel significantly within North America and internationally, approximately 30%, with higher travel depending on home location and business needs.
