Campbell Soup Company

Director, Marketing - Lance

Campbell Soup Company$170K — $234K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 10+ years of brand management experience in CPG.
  • Proven success in brand growth strategies.
  • Strong P&L management and financial acumen.
  • Demonstrated leadership with results-driven orientation.
  • Strong analytical and problem-solving skills.
  • Excellent communication and negotiation abilities.
  • Experience in cross-functional team leadership.

Responsibilities

  • Deliver annual revenue and growth goals for the Lance brand.
  • Develop and execute long-term growth strategies across retail.
  • Partner with various teams to build strategic growth plans.
  • Translate consumer insights into marketing strategies and plans.
  • Lead portfolio innovation, including product and packaging.
  • Develop annual marketing plans to exceed performance objectives.
  • Monitor trends and adapt strategies accordingly.
  • Drive collaboration across departments and external partners.

Benefits

  • Competitive health and dental benefits starting day one.
  • 401k plan available from the beginning of employment.
  • Wellness benefits included in the total rewards package.
Full Job Description


HOW YOU WILL MAKE HISTORY HERE...

The Director, Lance Marketing will lead the growth of one of the most iconic brands in snacking. With over 50% share of the $1B sandwich cracker category, Lance is positioned for continued success, and this role will be instrumental in accelerating brand growth, increasing market share, and driving long-term business performance. Reporting to the Vice President of Crackers Marketing, this leader will shape portfolio strategy, oversee business and financial results, champion innovation, and develop a high-performing marketing team.

WHAT YOU WILL DO...
  • Deliver annual revenue, profit, and share growth goals for the Lance brand portfolio.
  • Develop and execute long-term brand and business growth strategies across all retail channels.
  • Partner with Integrated Marketing, Innovation, and Insights teams to build strategic growth plans.
  • Translate consumer insights into actionable marketing strategies, communication platforms, and business plans.
  • Lead portfolio innovation, including product, packaging, and design strategy.
  • Develop annual marketing plans that meet or exceed volume, profit, and market share objectives.
  • Monitor consumer, category, and competitive trends and adapt strategies accordingly.
  • Serve as a key business leader in the Integrated Business Planning (S&OP) process.
  • Identify opportunities and risks through forecast and performance analysis.
  • Manage the marketing budget and ensure strategic allocation of resources.
  • Lead pricing, revenue management, profitability analysis, and overall P&L performance.
  • Drive cross-functional collaboration across Marketing, Sales, Finance, Manufacturing, R&D/QA, and Executive Leadership.
  • Coach, develop, and lead a team of three marketing professionals.


WHO YOU WILL WORK WITH...
  • Vice President, Crackers Marketing
  • Integrated Marketing team
  • Innovation and Consumer Insights teams
  • Sales and Customer teams
  • Finance partners
  • Manufacturing and Supply Chain teams
  • R&D and Quality Assurance teams
  • Executive Leadership Team
  • External agencies and business partners
  • Key retail customers


WHAT YOU BRING TO THE TABLE... (MUST HAVE)
  • Bachelor's degree required.
  • 10+ years of brand management experience within the CPG industry.
  • Proven experience developing and executing successful brand growth strategies.
  • Strong P&L management and financial acumen.
  • Demonstrated leadership experience with the ability to set direction and drive results.
  • Strong analytical and problem-solving capabilities.
  • Excellent communication, presentation, influence, and negotiation skills.
  • Experience leading cross-functional teams and managing complex business initiatives.
  • Ability to balance strategic thinking with operational execution.
  • Proven coaching, talent development, and people leadership skills.


IT WOULD BE GREAT IF YOU HAVE... (NICE TO HAVE)
  • MBA strongly preferred.
  • Experience influencing and partnering with key retail customers.
  • Experience leading innovation initiatives, including new products and packaging.
  • Background developing consumer activation, promotional, shopper marketing, and communication strategies.
  • Competitive mindset with a strong drive for results.
  • Experience working across multiple business units and stakeholder groups.
  • Demonstrated success leading large teams and complex organizational initiatives


Compensation and Benefits:

The target base salary range for this full-time, salaried position is between
$170,600-$234,600

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

About Campbell Soup Company

Campbell Soup Company (Campbell) together with its subsidiaries, is a manufacturer and marketer of branded convenience food products. The Company operates in five segments: U.S. Simple Meals; Global Baking and Snacking; International Simple Meals and Beverages; U.S. Beverages; and North America Foodservice. In June 2012, the Company purchased 1300 Admiral Wilson Boulevard in Camden. On August 6, 2012, the Company completed the acquisition of BF Bolthouse Holdco LLC (Bolthouse Farms). In September 2012, Vilmorin & Cie SA acquired the tomato and pepper breeding and sales business of the Company. In June 2013, Campbell Soup Co completed the acquisition of Plum Organics. In August 2013, Campbell Soup Company completed the acquisition of Kelsen Group A/S. In October 2013, it completed the sale of its European simple meals business to CVC Capital Partners.

Campbell Soup Company Careers

Join the vibrant team at Campbell Soup Company, a leader in the food industry, where your career growth and innovation meet exceptional opportunities. At Campbell, we are committed to fostering a diverse and inclusive workplace that offers numerous job opportunities across various fields. Work You’ll Do Embark on a fulfilling career journey with Campbell Soup Company and contribute to a legacy of quality and innovation. Our team is dedicated to excellence and pushing the boundaries of what is possible in the food industry. Lead with us at the forefront of the market, where your skills in leadership, teamwork, and professional development are highly valued. Campbell offers a unique position in the marketplace that combines industry expertise, culinary innovation, and a commitment to sustainability. Join a global team of professionals who are passionate about making a real impact in the company and the community. Collaborate with talented individuals who bring a wealth of knowledge and experience to the table. Campbell Soup Company Job Opportunities We are continuously expanding our team and looking for talented individuals who are eager to drive change and lead the industry. Explore a range of job opportunities, from entry-level positions to executive roles, each offering a path to personal and professional growth. Innovate with Us Be part of a company that thrives on innovation and is constantly seeking new ways to delight consumers and improve our products. At Campbell, you will have the chance to work on challenging projects that refine your skills and advance your career. Internship Programs Kickstart your career with a Campbell Soup Company internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Internships are a stepping stone to full-time employment and offer a comprehensive view of our company culture and operations. Benefits and Culture Campbell Soup Company is dedicated to supporting our team members' professional and personal growth. We offer competitive benefits, including health care, retirement plans, and continuous learning and diversity training opportunities. Our culture is one of collaboration, respect, and empowerment, making Campbell a great place to work. Leadership and Development Advance your career with leadership training and professional development programs designed to hone your skills and prepare you for future challenges. At Campbell, we believe in nurturing our team's potential and providing them with the tools they need to succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, innovative, and solution-driven team players. Explore the exciting and rewarding career opportunities waiting for you at Campbell Soup Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the dynamic and rewarding career paths available at Campbell Soup Company.
Learn more about Campbell Soup Company
Size
14,100 employees
Market Cap
$17 billion
Industry
Net Income
$808 million
Founded
1869
5 Year Trend
+8%
Revenue
$8.9 billion
NASDAQ

Similar Jobs

More Jobs at Campbell Soup Company

More Food & Beverages Jobs

Find similar Director, Marketing - Lance jobs: