• $175,000 - $200,000 base salary range + annual bonus potential!
• 100% remote in the United States, however, due to state-specific regulatory requirements, Potbelly does not currently support remote work from the following states: Alaska, California, and Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment.

**Director, Marketing Finance**

Come build the Potbelly Nation with us! Our legendary hot and toasty sandwiches, irresistible shakes and cookies satisfy Potbelly fans every day.

Potbelly started as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop. Today, there are more than 460 Potbelly Sandwich Shops across the U.S. Our leaders build and inspire teams to bring our customers a unique Potbelly experience.

Who you are:

You are a strategic, highly analytical finance leader who thrives at the intersection of Marketing, Digital, Finance, and Data. You bring a strong track record of shaping growth strategy, influencing investment decisions, and building high-performing teams in fast-paced, data-rich environments.

You are a trusted advisor who can move seamlessly from enterprise-level strategy to rigorous analysis. You are comfortable challenging assumptions, connecting data across sources, and translating complex insights into clear recommendations for senior executives. You build strong cross-functional relationships and bring both financial discipline and a growth mindset to decision-making.

You'll be a phenomenal candidate for this role if you:

• Strategic and commercially minded, with the ability to connect financial insights to enterprise growth priorities
• Naturally curious and driven to understand the "why" behind performance
• Highly analytical, with strong judgment and attention to detail
• Comfortable working with large, ambiguous datasets and translating them into executive-level insights
• Action-oriented and accountable for outcomes-not just analysis
• An influential communicator who can effectively challenge, align, and advise senior cross-functional leaders
• A strong people leader who develops talent, builds capability, and creates a high-performance team culture

You can expect:

This role sits at the center of Marketing, Finance, and Data-helping shape how Potbelly invests in growth, measures performance, and scales the business. The Director, Marketing Finance will serve as a senior strategic finance partner to Marketing and Digital leadership and will help elevate the organization's approach to growth investment, performance measurement, and decision support.

Every day is going to be a little different. You'll work across strategic planning, investment decisions, pricing, promotions, performance measurement, and special projects, with broad exposure to senior leadership and the business. You'll encounter:

• Respect and candor; the quality of the idea wins the day.
• A casual, focused, and agile environment operating under our Potbelly values.
• Direct ownership of the financial partnership supporting key Marketing and Digital growth initiatives.
• Frequent interaction with Potbelly's CMO, CFO, and other members of the Senior Leadership team.

What you will do:

• Serve as the senior Finance partner to Marketing and Digital leadership, shaping growth strategy, investment allocation, and long-range priorities.
• Lead the financial strategy and decision-support agenda for Marketing and Digital, ensuring investments are grounded in clear economics, measurable outcomes, and enterprise priorities.
• Build and refine frameworks to evaluate marketing effectiveness, including ROI, payback, and incrementality
• Translate marketing, digital, customer, and financial data into actionable insights and executive recommendations that improve performance across channels.
• Lead financial evaluation of major campaigns, promotions, tests, and growth initiatives, including go/no-go recommendations and post-investment performance reviews.
• Partner with Marketing, Digital, Operations, and Data leaders to shape pricing and promotional strategy through modeling of elasticity, mix, customer behavior, and competitive positioning.
• Establish financial rigor around the test-and-learn agenda, including prioritization, measurement standards, and scalable approaches for evaluating results.
• Own the Marketing financial planning process, including the annual budget, monthly forecasts, long-range planning, scenario analysis, and ongoing investment reallocation.
• Work closely with Marketing leadership to build long-term strategic plans and business cases to support presentations to senior leadership and the Board of Directors.
• Direct and support various initiatives to improve and enhance financial processes, data visualization, reporting, etc. through Power BI, Planful and Excel.
• Build, lead, coach, and retain a high-performing Finance team; set priorities, raise analytical capabilities, and create clear accountability for results.
• Lead cross-functional and enterprise initiatives as needed, bringing financial perspective and disciplined problem solving to high-impact business questions.
• Report to VP of Finance.

Why this role matters:

• This role will directly influence how Potbelly allocates resources and invests in growth, making it a critical driver of near-term performance and long-term enterprise value.
• The Director will elevate Marketing Finance from reporting and analysis to proactive strategic leadership-helping the organization make faster, more informed, and more financially disciplined growth decisions.

What you will need:

• Minimum of 10 years of progressive Finance experience, including meaningful leadership responsibility; experience in a multi-unit, retail, restaurant, consumer, or high-growth business strongly preferred.
• Significant experience directly supporting Marketing, Digital, e-commerce, or other growth functions, with demonstrated ability to influence investment and commercial decisions.
• Bachelor's degree in Finance, Accounting, Economics, Business, or a related field; MBA or advanced degree preferred.
• Proven people leadership, team-building, coaching, and talent-development experience, including leading teams through growth and change.
• Deep expertise in budgeting, forecasting, long-range planning, investment analysis, and financial modeling.
• Demonstrated experience evaluating marketing effectiveness, promotions, pricing, customer economics, or digital-channel performance.
• Advanced Excel skills and strong experience with financial planning, reporting, and visualization tools such as Power BI, Planful, or similar systems; R and/or Python experience a plus.
• Strong executive presence and the ability to communicate complex analysis clearly, influence senior stakeholders, and drive decisions across functions.
• Excellent strategic thinking, problem solving, project leadership, and analytical skills.
• Experience using advanced statistical analysis or modeling to draw insights from large datasets is a plus.
• High energy, intellectual curiosity, sound judgment, and a strong sense of urgency and accountability for results.

Here's what's in it for you:

• Medical, Dental, Vision and Flexible Spending Account- We care about you and your family.
• 401(K) - We want to help secure your financial future.
• Time Off - We all need some time to relax, right?
• Employee Assistance Program - Things out of our control happen, we will help you get through it.
• Domestic Partner Benefits - We love who you love.
• Potbelly Meal Discounts - Hungry? We'll feed you
• Work Life Balance - You have a life outside of work, we want you to enjoy it

Application Deadline: Applications must be submitted by [08/25/2026] to be considered for this position. The posting may close earlier if a suitable candidate is selected before the deadline.