Job Title: Director, Marketing Biolage Hair Care US
Division: Professional Products Division
Location: Hudson Yards, NY
Reports To: AVP Marketing, Biolage
We are looking for a passionate Director, Marketing Biolage Hair Care US who excels at brand storytelling and out of the box retail thinking join our Biolage team. The Director, Marketing Biolage Hair Care US will translate Biolage big bets into Store animations via merchandising, impactful retail animations and planograms. This position adds value to marketing and sales by supporting the physical articulation of the Biolage brand driving traffic and sales within pro distribution and consumer outlets. As a result, the candidate should be able to increase retail product sales through successful campaign& merchandising strategies This position requires strong creative skills, communication skills and an entrepreneurial mindset.
Key Responsibilities:- Responsible for the development, implementation, and presentation of the Biolage brand within national accounts (Amazon, Ulta, JCP as well as SalonCentric and BSG professional stores)
- Works with DMI, Marketing Team, A&I, Visual Merchandising, and Sales counterparts to implement successful merchandising and store programs that support the brand's storytelling, big bets and core business.
- Lead forecasts, marketing budget, inventory for customers, promotional activities and product launches.
- Acts as main liaison between CDMO PPD Media lead to ensure campaign launches are on time, creative needs are met, and campaigns are optimized
- Analyses monthly performance of accounts and identifies opportunities. Responsible for monthly write up to leadership on business performance.
- Works closely with Visual Merchandising lead to ensure planogram updates are initiated and changed (~2x a year)
What We Are Looking For:Required Qualifications:- 4-year college degree
- Professional Products/salon background with 3-5 years of experience working in a sales, marketing, or category management capacity.
- Strong & effective business communication- written and oral skills
- Achievement Orientation
- Information seeking & problem-solving mind set
- Adaptable/flexible in changing environment
- Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc)
- Ability to travel up to 15% of time.
What's In It For You:- Salary Range: $117,300- $164,200
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
