Estee Lauder Companies

Director, Luxury Category Marketing, Estee Lauder & AERIN Beauty North America

Estee Lauder Companies • $150K — $180K *
New York, NY 10025In-Person
Retail & Consumer Goods
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or Business; MBA is a plus.
  • 10+ years of marketing experience in luxury beauty, specifically in North America.
  • In-depth knowledge of the North American luxury consumer and retail strategies.
  • Demonstrated success in managing comprehensive marketing plans and product launches.
  • Strong creative and strategic thinking capabilities with a passion for brand storytelling.
  • Effective leadership, teamwork, and analytical skills are essential.
  • Data-driven approach with strong analytical skills and adaptability.

Responsibilities

  • Develop and execute marketing strategies for AERIN and Re-Nutriv in North America.
  • Collaborate with global teams to localize product launches and marketing programs.
  • Identify market opportunities and drive tailored activations for luxury consumers.
  • Oversee go-to-market strategies for product launches and seasonal campaigns.
  • Lead marketing execution across various channels including media, social, and events.
  • Analyze and monitor brand performance to optimize strategy and growth.
  • Foster collaboration with sales and retail partners to enhance business initiatives.

Benefits

  • Opportunity to shape the strategic marketing direction of luxury brands.
  • Collaboration with a high-performing, cross-functional marketing team.
  • Access to insights and data-driven decision-making frameworks.
  • Exposure to both retail and digital marketing channels.
  • Leadership role with direct report management opportunity.
Full Job Description
DESCRIPTION

We are seeking a strategic, dynamic and results-driven Director of Luxury Category Marketing to join Estee Lauder's high-performing 360 marketing team. This role will lead integrated, omnichannel marketing for AERIN and Re-Nutriv within the North America region.

This Director role is critical in shaping and executing regional marketing strategies that drive brand growth, increase market share, and elevate our luxury positioning across key retail and e-commerce channels. You will work across creative, digital, retail, influencer, and experiential channels to ensure an elevated and impactful brand experience that drives consumer engagement. The ideal candidate is a luxury brand builder with regional expertise, consumer obsession, and a proven ability to deliver results in a complex, omni-channel environment.

KEY RESPONSIBILITIES:

Regional Category Strategy:
  • Develop and lead the North America marketing strategy for AERIN and Re-Nutriv in alignment with Executive Director, global brand direction and regional business objectives.
  • Partner with global brand teams to localize product launches, storytelling, and 360° marketing programs for maximum regional relevance and impact.
  • Identify regional white space opportunities and lead tailored activations that resonate with luxury consumers in the U.S. and Canada.

Go-to-Market Planning & Execution:
  • Own the end-to-end go-to-market strategy for new product launches, hero accelerations, and seasonal campaigns across all channels (retail, DTC, specialty).
  • Drive marketing program execution including media, social, influencer, events, sampling, and in-store experiences in partnership with cross-functional teams.
  • Partner closely with Visual Merchandising, Sales, and Education to ensure best-in-class retail execution, brand expression and consumer education/experiences.

Business Analytics & Performance Management:
  • Manage AERIN Long Range Plan, P&L and monthly reconciliation across key cost centers.
  • Monitor and analyze category, brand, and competitive performance within the region, leveraging insights to inform strategy and optimize performance.
  • Drive retail and net sales growth by managing forecasting, promotional strategy, and key performance indicators across channels.
  • Lead post-mortem analysis of launches and campaigns to inform future planning.

Category Management:
  • With Executive Director, develop category and hero product seasonal Merchandise Financial Plan and three-year long range plan for portfolio strategy for Re-Nutriv and AERIN.
  • Define New Product Launch ambition and annual priorities for skincare category.
  • Lead overall assortment strategy, inclusive of net extra and discontinuation benchmarks.

Luxury Brand & Consumer Experience:
  • Ensure that every touchpoint of the consumer journey reflects the brand's identity and luxury codes.
  • Work closely with Global brands, Special Events and PR teams to develop and support execution of tentpole brand experiences and consumer activations that align with Category strategy, conceptual national campaigns and key objectives.
  • Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty.

Retail & Channel Partnership:
  • Build strong relationships with EL Sales Team and retail partners and collaborate on joint business plans, exclusives, and high-impact programs.
  • Collaborate with e-commerce and retailer dotcom teams to optimize online presence and drive digital sell-through.

Team Leadership & Cross-Functional Collaboration:
  • Manage and develop a high-performing direct report, fostering a collaborative, consumer-first, and performance-driven culture.
  • Act as the key point of contact between North America and Global Brand, Sales, Finance, and Operations teams to ensure regional alignment and excellence in execution.
  • Work closely with NA Media/PR, Creative, Trade Marketing, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints.


Qualifications:

  • Bachelor's degree in Marketing, Business, or related field; MBA a plus.
  • 10+ years of progressive marketing experience, with a strong focus on prestige or luxury beauty in North America.
  • Deep understanding of the North American luxury consumer, retail landscape, and omni-channel strategies.
  • Proven success in leading 360° marketing plans, launches, and retail activations.
  • Strong creative and strategic thinking abilities, with a passion for innovative brand storytelling.
  • Proven leadership, collaboration, communication, and analytical skills.
  • Data-driven mindset with the ability to analyze campaign results and adjust strategies accordingly.
  • Ability to thrive in a fast-paced, matrixed environment and manage multiple priorities

About Estee Lauder Companies

Estee Lauder Companies Careers

Join the Esteemed Team at Estee Lauder Companies There has never been a more exciting time to explore job opportunities at Estee Lauder Companies, a global leader in prestige beauty. Renowned for its commitment to quality, innovation, and excellence, Estee Lauder is the perfect place to advance your career in the beauty industry. Work You’ll Do Become a part of Estee Lauder’s professional community and contribute to a company known for its influential brands, dynamic growth, and commitment to diversity and leadership in the market. Our team at Estee Lauder is dedicated to fostering an inclusive culture that celebrates diversity and innovation. Lead with Beauty and Innovation At Estee Lauder, leadership and innovation intersect to create groundbreaking products in skincare, makeup, and fragrance. Work alongside the best in the industry and bring beauty to life in ways that resonate with a global audience. Engage in Meaningful Work Join our team and engage in work that transforms the beauty industry. With positions ranging from product development to marketing, Estee Lauder offers job opportunities that promise professional growth and personal fulfillment. Internship Programs Kickstart your career with an Estee Lauder internship. Gain invaluable industry experience, develop your skills, and network with professionals who are at the forefront of beauty and business. Our internships provide a platform for ambitious individuals eager to make a mark in the beauty world. Benefits and Growth Estee Lauder values the health and well-being of its employees, offering competitive benefits, extensive career development opportunities, and a supportive work environment. We believe in nurturing talent and providing the tools needed for professional and personal growth. Join Our Esteemed Team Search open positions that match your skills and interests. We are hiring creative, curious, and passionate team players who are ready to drive innovation and lead with integrity. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at Estee Lauder. Explore how Estee Lauder is leading the way in beauty and discover the exciting career opportunities that await. Interview and Resume Tips Prepare for your future at Estee Lauder with our helpful interview and resume tips. Tailor your application to stand out and showcase how your unique skills and experiences make you the perfect candidate for a position in our team. Networking and Professional Development At Estee Lauder, career growth is bolstered by robust networking opportunities and professional development. Engage with leaders, attend workshops, and participate in training programs designed to hone your skills and expand your professional horizons. Estee Lauder Companies—A Place to Grow and Innovate Whether you’re seeking an internship, employment, or a leadership role, Estee Lauder offers a path to personal and professional success. Join us and contribute to a company that’s setting the standard for excellence in the beauty industry.
Learn more about Estee Lauder Companies
Size
62,000 employees
Market Cap
$89 billion
Industry
Retail & Consumer Goods
Net Income
$928 million
Founded
1946
5 Year Trend
+8.4%
Revenue
$14.1 billion
NASDAQ
EL
* Ladders Estimates

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