New York Times

Director, Licensing, NYT Wirecutter

New York Times$160K — $180K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years' experience in licensing or brand partnerships, ideally in media or consumer brands.
  • Proven success in growing a licensing business through innovative products or partnerships.
  • Experience collaborating with cross-functional teams on complex licensing agreements.
  • Ability to translate brand goals into effective licensing strategies and operational plans.
  • Familiarity with navigating and structuring initiatives in ambiguous environments.

Responsibilities

  • Define and execute the licensing strategy aligned with Wirecutter's growth goals.
  • Oversee daily operations of the licensing business and manage vendor relationships.
  • Develop new licensing products that enhance value for partners and expand brand reach.
  • Collaborate with partners to create business cases, pricing strategies, and product performance evaluations.
  • Ensure all licensing activities respect editorial independence and maintain reader trust.
  • Establish KPIs for the licensing business and communicate insights to stakeholders.
  • Build and nurture a small licensing team while promoting an inclusive and collaborative culture.

Benefits

  • Medical, dental, and vision benefits.
  • Flexible Spending Accounts (F.S.A.s).
  • Company-matching 401(k) plan.
  • Paid vacation and sick days.
  • Paid parental leave and tuition reimbursement programs.
Full Job Description
Wirecutter is a product review website owned by The New York Times Company that rigorously tests consumer products and then recommends the best items in a range of categories. We're a group of experts and fanatics who love what we do, and the discerning readers we attract appreciate our integrity and editorial independence. Wirecutter has built a tremendous business on an affiliate model, growing audience and revenue year over year. Wirecutter is looking for a Director of Licensing to build and scale our licensing business, grounded in the strength of our brand, accolades, and journalism. This leader will be responsible for developing Wirecutter's licensing strategy, managing relationships with partners and vendors, and building new licensing products that help partners tap into Wirecutter's authority while protecting our editorial independence and standards. They will oversee day-to-day licensing operations and work closely with colleagues across Revenue, Editorial, and Legal. As Director of Licensing, you will report to Wirecutter's Executive Director, Revenue Strategy. This hybrid position is based in the New York office. Responsibilities: Set the licensing strategy and roadmap 3 Define the strategy and roadmap for Wirecutter's licensing business, aligned with Wirecutter's long-term growth goals and The New York Times Company's broader licensing portfolio. Manage licensing operations and partnerships 3 Own day-to-day operations of the licensing business. 3 Manage relationships with key licensing vendors, relay Wirecutter strategy so they can operate successfully on our behalf. Develop new licensing products and growth opportunities 3 Design and launch new licensing offerings that deepen partner value and expand Wirecutter's footprint. 3 Work with internal and external partners to build business cases, set pricing, and evaluate the performance of new products over time. 3 Design and maintain a robust suite of resources so teams across the business have the clarity, context, and tooling they need to work confidently and consistently. Protect the brand and partner with Editorial 3 Partner closely with Wirecutter editorial leadership and Standards & Ethics to ensure all licensing programs respect editorial independence, safeguard reader trust, and use our name, marks, and content appropriately. Measurement, insights, and continuous improvement 3 Establish clear KPIs and reporting for the licensing business and regularly communicate performance, business risks, and opportunities for growth to stakeholders. 3 Use performance data, partner feedback, and market insights to refine our licensing product set, partner mix, and go-to-market approach. Lead and develop the licensing function 3 Build and manage a small licensing team and/or vendor relationships; set clear goals/roles, and nurture the team's professional development, learning and growth. 3 Foster an inclusive, collaborative, and high-accountability culture that encourages thoughtful experimentation and strong cross-functional partnership. 3 Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world. Basic Qualifications: 3 10+ years of experience in licensing, brand partnerships, business development, or related fields, ideally within media, consumer brands, technology, or other IP-driven businesses. 3 Proven track record of growing a licensing or partnerships business through new products, categories, or partners. 3 Experience working closely withcross-functional teams on contracts, brand guidelines, and complex partner programs. 3 Ability to translate company and brand goals into clear licensing strategies, product roadmaps, and operational plans. Preferred Qualifications: 3 Comfort operating in ambiguity, building structure where needed, and balancing long-term growth bets with near-term revenue delivery. 3 Strong communicator and relationship builder, with experience influencing senior stakeholders and external partners. 3 Deep curiosity about the evolving media, commerce, and licensing landscape, and how trusted brands can show up in new contexts and formats. 3 A reader-first mindset: committed to protecting Wirecutter's editorial independence and reader trust while unlocking ambitious, mutually beneficial commercial opportunities. 3 Commitment to building an inclusive team culture where diverse perspectives are actively welcomed and shape strategy and execution. REQ-020060 The annual base pay range for this role is between: $160,000-$180,000 USD For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process. We're excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process. If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.

About New York Times

The New York Times Company is an American mass media company that publishes the The New York Times newspaper. The company also owns other media outlets such as The New York Times International Edition, The New York Times Book Review, and The New York Times Magazine. The New York Times Company is also involved in digital media, owning websites such as NYTimes.com, Cooking, and Wirecutter. The company was founded in 1851 and is headquartered in New York City.
Learn more about New York Times
Size
5,000 employees
Market Cap
$5.3 billion
Industry
Net Income
$100.1 million
Founded
1851
5 Year Trend
+5.9%
Revenue
$1.7 billion
NASDAQ

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