Crunchyroll

Director, Internal Communications

Crunchyroll$170K — $200K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in corporate/internal communications or related fields, with 5+ years focused on internal communications
  • Proven experience leading internal communications strategies and employee engagement programs
  • Strong leadership skills, with a history of building cross-functional partnerships and advising executives
  • Exceptional storytelling and editorial abilities to connect narratives with business priorities
  • Data-driven approach using analytics and insights for strategy formulation and measurement
  • Outstanding organizational and project management skills, capable of handling multiple high-impact projects
  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent experience
  • Willingness to travel domestically and internationally as needed
  • Passion for anime and pop culture, with knowledge of Japanese culture as a strong plus

Responsibilities

  • Lead the internal communications strategy for Crunchyroll
  • Define and oversee multi-channel content and editorial strategies
  • Develop and lead compelling storytelling that highlights Crunchyroll's culture and impact
  • Coach and guide a team of communicators for consistent messaging
  • Collaborate with senior leaders to align communications with business objectives
  • Manage executive communications initiatives and visibility programs
  • Oversee internal engagement campaigns to drive participation and connection
  • Leverage employee feedback to enhance and optimize communication strategies
  • Establish processes to improve efficiency and consistency in communications
  • Champion technology and tools to enhance communication effectiveness

Benefits

  • Flexible time off policies for personal well-being
  • Comprehensive health, dental, and vision insurance
  • Life insurance, STD, and LTD coverage
  • 401(k) plan with employer match
  • HSA, FSA for healthcare, and dependent care
  • Support program for new parents
  • Pet insurance and pet-friendly office environments
Full Job Description
About the Role

We're looking for a Director, Internal Communications to serve as a key leader within the Global Communications team, responsible for driving content and storytelling strategies that inform, engage, and connect Crunchyroll employees worldwide. Reporting to the Vice President, Internal Communications, you will play a critical role in strengthening Crunchyroll's culture, employee engagement, and brand reputation across the organization, bringing education, engagement, and joy to internal content, events, and programs.

As a trusted partner and advisor to Communications leadership in the U.S. and around the world, you are a natural coach and counselor to colleagues at every level. You will create and implement frameworks that optimize how we partner across the business, leverage data and insights to inform strategy and continuous improvement, and ensure internal communications are globally relevant, inclusive, and impactful.

We're looking for a strategic communications leader with a passion for storytelling, a strong data-driven mindset, and a track record of building high-impact internal communications programs in global organizations.
Core Responsibilities
  • Lead Crunchyroll's internal communications strategy across executive communications, employee communications, content, events, and engagement programs
  • Define and oversee multi-channel content and editorial strategies that drive awareness, understanding, and connection across the organization
  • Lead storytelling strategy, identifying and developing compelling narratives that highlight Crunchyroll's people, culture, business priorities, and impact
  • Guide and develop a team of communicators and content creators, ensuring consistent voice, quality, and message alignment across channels
  • Partner with senior leaders and stakeholders to develop communications strategies that support business objectives, organizational priorities, and company culture
  • Lead executive communications initiatives, including executive visibility programs, leadership messaging, All-Staff meetings, and information cascade strategies
  • Oversee internal campaigns and engagement initiatives, partnering cross-functionally to drive employee awareness, participation, and connection
  • Leverage data, insights, and employee feedback to measure impact, optimize performance, and continuously improve communications strategies
  • Establish and evolve internal communications processes, frameworks, and ways of working to improve efficiency, consistency, and scalability
  • Champion the use of technology, tools, and AI to enhance communications effectiveness and employee experience
  • Manage external vendors and agency partners as needed to support communications initiatives and events
About You
  • 12+ years of experience in corporate or internal communications, employee engagement, public relations, or related fields within global, matrixed organizations, including 5+ years dedicated to internal communications
  • Proven track record leading internal communications strategies, executive communications, employee engagement programs, complex events, and multi-channel content production
  • Strong leadership and influencing skills, with experience building cross-functional partnerships, advising senior executives, and leading high-performing teams
  • Strong storytelling, editorial, and executive communications skills, with experience developing narratives that connect employees to business priorities, culture, and brand
  • Data-driven mindset with experience using analytics, employee feedback, and insights to inform strategy, measure impact, and drive continuous improvement
  • Exceptional organizational, project management, and stakeholder management skills, with the ability to lead multiple high-impact initiatives in fast-paced, global environments
  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent practical experience
  • Willingness to travel domestically and internationally as needed
  • Passion for anime, pop culture, and the entertainment industry, along with familiarity with Japanese culture, is a strong plus
About the Team

The Crunchyroll Global Communications team is a nimble group of publicists and communications professionals who love talking about anime, our brand, and the broader streaming entertainment industry. The Internal Communications team is a hands-on team in which everyone has a hand in ideating, writing and executing. We're storytellers and we connect our passionate fans - including employees - to the content they love through thoughtful content, programming and press around our fan-centric touchpoints (SVOD, theatrical, events, games, merchandise, and more).
Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$170,000-$200,000 USD

About Crunchyroll

Crunchyroll is a streaming service that specializes in anime, manga, and Asian dramas. The company was founded in 2006 and is headquartered in San Francisco, California. Crunchyroll offers a wide selection of anime and manga titles, as well as simulcasts of popular shows from Japan. The company also produces its own original content, including anime series and live-action dramas. Crunchyroll has over 3 million paid subscribers and is available in over 200 countries.
Learn more about Crunchyroll
Size
250 employees
Industry
Founded
2008

Similar Jobs

More Jobs at Crunchyroll

More Media Jobs

Find similar Director, Internal Communications jobs: