Coca-Cola

Director I, Customer Sales, Walmart

Coca-Cola$164K — $180K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • Minimum 8+ years in National Account Management
  • Proven experience leading a department or large team
  • Self-motivated and highly organized
  • Exceptional leadership qualities with a track record of developing sales teams
  • Strong analytical experience with Nielsen/IRI data
  • Valid driver's license and ability to travel

Responsibilities

  • Develop Annual and Long-Range Customer Plans to achieve volume, revenue, and profit objectives
  • Lead complex negotiations to secure beneficial agreements
  • Collaborate with customers to create growth-oriented insights
  • Guide cross-functional teams to meet Walmart business metrics
  • Establish key operating and financial metrics for performance tracking
  • Manage relationships with bottler teams to align on annual plans
  • Provide communication and tools for flawless execution of retail initiatives

Benefits

  • Comprehensive medical and financial benefits
  • Opportunities for performance-based annual incentives
  • Work with a leading brand in the hydration category
  • Engage in cross-functional collaboration across departments
  • Participate in bi-annual company retreats and meetings
Full Job Description
Job Description Summary:

THE ADVANCED HYDRATION DIVISION is looking for a Senior Director I, Customer Sales - Walmart to join our team.

The Sr Director Customer Sales - Walmart will lead cross-functional teams to deliver business results across all Advanced Hydration categories. This position requires a vision to build and establish the overall go-to-market strategy on behalf of the Division to achieve both long-term and short-term business objectives. This individual will oversee the strategy, negotiation of annual agreements, and plan execution with Walmart and with bottling system to ensure alignment to achieve overall strategic objectives. As a subject matter expert, this individual will be responsible for leading the development of key KPI's and routines to drive execution of annual plans across all bottling and customer geographies.

RESPONSIBILITIES:

Customer Leadership

  • Develop Annual and Long-Range Customer Plans to deliver annual Plan objectives for Volume, Net Revenue, Profit and Share within trade spending guidelines for assigned accounts
  • Key advisor leading complex negotiations to deliver mutually beneficial agreements on behalf of the company
  • Collaborate with the customer to understand customer needs and develop fact-based consumer and shopper recommendations to accelerate category and customer growth.
  • Lead cross functional resources to deliver key operating metrics (Assortment, Pricing, Shelving, Merchandising, Innovation) for Walmart business.
  • Lead the development and rollout of key business and financial metrics including topline results (volume, revenue share) and key financial metrics (trade spend and T&E budgets) to ensure Advanced Hydration continues to exceed customer expectations andlead the overall organizational development including on-going evaluation of structure, resources, and talent.


System Leadership

  • Own the relationship with our bottler teams and the Customer Governance process for assigned customers to maximize mutual goals, results, and execution for assigned customers and teams.
  • Negotiates and collaborates with Bottling partners to ensure alignment to annual plans.
  • Ensuring concise and timely communication, provide appropriate tools and execution tracking to bottlers and distributors and field team to ensure flawless execution of retail initiatives.


Cross Functional Collaboration

  • Operating cross-functionally with multiple internal departments to solve customer problems by providing insight and expertise to grow the ALL brand with assigned customers.
  • Presenting customer updates and plans to Division senior management team on an ongoing and timely basis.
  • Lead for Walmart business across all key sales and cross functional routines to drive execution and delivery of all customer and company objectives. Identify gaps in performance and develop action plans to address performance gaps.
  • Owns customer input and securing alignment on all commercial, Marketing and Innovation plans including strategy, tactics, and key execution requirements


Relationship Management

  • Own the development of top-level relationships across all functions and operating areas leveraging all available resources.
  • Own relationship with key bottler leaders for assigned accounts to ensure alignment and support for key customer objectives and strategies.
  • Builds strong relationships with Sr. Management and all field operating units to allow for timely discussions about key issues and opportunities.


Organizational Development

  • Lead assigned sales teams and cross functional resources to deliver broad customer capabilities including selling skills, Consumer and Shopper Marketing, and Revenue management capabilities.
  • Own performance and people management processes including annual objective setting and ongoing performance management processes.
  • Ensure organization effectively manages all resources and deliver key financial goals on budget (T&E, Trade, etc.)


REQUIREMENTS:

  • Bachelor's degree required
  • 8+ years National Account Management required
  • Location: Bentonville, AR area (within 50 miles) required
  • Experience leading a department or large team
  • Must be self-motivated, highly organized with a strong desire to produce results, and have a passion for building brands, new products, and long-term growth
  • Exceptional leadership qualities and a successful track record of managing and developing a team of seasoned professional sales executives
  • Must be able to quickly assess the needs of the business, develop an action plan & manage the required change
  • Superior skills in AI tools, Outlook, Power Point, Excel, and Word. Strong understanding and analytical experience Nielsen/IRI syndicated data.
  • 30% travel required by car and plane, including both local and neighboring geographic territories
  • Position requires in-person attendance at bi-annual company retreats/meetings in Atlanta (or other locations as it may vary year to year)
  • Must hold and maintain a valid driver's license and be able to drive long distances
  • Motor Vehicle Records must satisfy Company standards per Driving Policy


The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:
Business Development, Business Planning, Collaborative Leadership, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Group Problem Solving, Influencing, Long Term Planning, Operational Assessment, Sales Forecasting, Sales Management, Sales Process, Solutions Selling, Waterfall Model

Pay Range:
United States of America: 164,000 USD - 180,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Rogers

Travel Required:
26% - 50%

Relocation Provided:
No

Job Posting End Date:
July 30, 2026

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