Position Summary The Director, HCP Marketing will lead U.S. HCP strategy for OJJAARA in myelofibrosis, driving education, trial, and sustained adoption to establish and reinforce a differentiated position in a competitive oncology landscape.
This role owns end-to-end HCP engagement-from insight generation through execution and optimization-leveraging data, omnichannel orchestration, and cross-functional leadership to deliver measurable business impact. The Director will play a key role in shaping the evolving treatment landscape by translating clinical and real-world evidence into compelling value propositions and customer experiences.
You will partner closely with Medical Affairs, Market Access, Sales, Global Marketing, and Insights & Analytics to ensure alignment across strategy and execution.
Key Responsibilities HCP Strategy & Brand Leadership • Own and evolve the U.S. HCP marketing strategy and integrated tactical plan across the myelofibrosis treatment journey
• Define differentiated HCP value propositions grounded in clinical data, real-world evidence, and competitive insights
• Drive lifecycle strategy to deliver both near-term performance and long-term asset value creation, including future indications and competitive positioning
Omnichannel Customer Engagement & Innovation • Design and execute integrated omnichannel HCP strategies across digital, personal, and peer-to-peer channels
• Develop advanced segmentation, targeting, and personalization frameworks to optimize engagement
• Champion innovation in customer experience, including automation, next-best-action approaches, and data-driven orchestration
• Translate insights (claims, EHR, market research, and field feedback) into actionable commercial strategies
Cross-Functional & Enterprise Leadership • Lead cross-functional planning and execution across Marketing, Sales, Medical Affairs, Market Access, and Global teams
• Influence senior stakeholders through clear, insight-driven storytelling and recommendations
• Ensure alignment across promotional, medical, and access strategies to deliver a unified external experience
• Operate effectively within a matrix environment, demonstrating enterprise leadership and influencing without authority
External Engagement & Thought Leadership • Represent the brand at key oncology congresses and external forums, gathering insights and reinforcing GSK's leadership
• Engage with key external experts to inform strategy and strengthen scientific credibility
Agency Leadership, Budget & Governance • Lead agency partners across strategy, creative development, digital execution, and media planning
• Ensure all activities meet regulatory, legal, and compliance standards
Leadership & Capability Building • Foster a culture of accountability, innovation, and continuous improvement
• Recruit, retain and develop talent within the organization
Basic Qualifications - Bachelor's degree in life sciences, business, marketing, or related field
- 10+ years of pharmaceutical/biotech experience
- Proven success in US brand marketing, including commercialization
- Experience leading cross-functional teams and managing agency partners
Preferred Qualifications - Advanced degree (MBA, MPH, MS)
- Pharmaceutical Sales
- Global experience
- Strong experience leveraging real-world evidence, analytics, and market insights
- Demonstrated success designing integrated omnichannel HCP engagement strategies
- Strong ability to influence senior stakeholders in a matrix organization
- Experience managing significant budgets and performance targets
Leadership Capabilities - Strategic thinker with ability to translate insights into actionable strategy
- Data-driven decision maker with strong commercial acumen
- Enterprise mindset balancing short-term execution and long-term value creation
- Influential communicator who aligns stakeholders across a complex organization
What we value from you
- Clear and direct communication that is respectful and inclusive.
- A collaborative mindset that values different perspectives and inclusion.
- A focus on measurable outcomes and continuous improvement.
- Comfort with ambiguity and ability to act with urgency while maintaining quality.
Ready to make a meaningful difference for patients and clinicians? Apply now to join our team and help shape HCP marketing for myelofibrosis at GSK. We look forward to hearing what you will bring.
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