#EnterTheGame
Position Overview
The Director, Growth & Revenue Marketing at Activate works under the direction of the Vice President, Operations (AGS) supporting all corporate Activate stores. This is a key leadership role that owns Activate Games Stores (AGS) growth and revenue marketing - performance, paid, lifecycle and CRM.
Own and execute a successful multi-year plan for Activates P&L, growth and revenue. Set the strategy and lead alongside the performance team through various programs including paid, lifecycle. Provide direction and mentorship to the team - CRM Specialist and Paid Digital Marketing Specialist.
This job posting is for an existing vacancy. This is a full-time, permanent position that is. We are looking for this role to join our team at our Winnipeg corporate office, but remote out-of-province candidates may also be considered.
Responsibilities/Accountabilities
Growth & Revenue Marketing
- Own performance marketing, lifecycle marketing, CRM, demand generation, and customer retention across Activate corporate stores, ensuring all marketing activity is directly tied to revenue targets
- Develop and lead the growth strategy and demand plan, with clear execution plans that support store, regional, and overall AGS revenue goals
- Translate AGI's national brand and product work into store-level bookings, adapting plans based on local performance, customer behavior, and market opportunity
- Analyze demand generation, loyalty, retention, and churn trends to identify opportunities that increase repeat visits, reduce customer acquisition costs, and strengthen customer lifetime value
- Monitor store and regional performance trends, identify actions to sustain strong markets, improve lagging markets, and support consistent revenue growth across the portfolio
- Make informed trade-offs across channels, programs, and audiences to optimize investment, growth impact, and customer engagement
- Leverage customer behaviour insights and operational opportunities to increase bookings during non-peak times and strengthen retention strategies
P&L Plan
- Own the store growth, revenue, and P&L investment plan, ensuring marketing spend and priorities are aligned to measurable revenue outcomes
- Build and manage the 12-month operating plan and 3-year roadmap, aligning growth initiatives to forecasted demand, revenue targets, and business priorities
- Partner on the budgeting process to prioritize activities and investments that support growth, retention, and store performance goals
- Establish a weekly, monthly, quarterly, and annual planning rhythm, with clear visibility into how stores and regions are trending against plan
- Define and measure program success, using performance data to refine plans, adjust budget recommendations, and optimize channel investment
Leadership
- Lead, coach, and develop the CRM Specialist and Paid Digital Specialist, providing clear direction, prioritization, and support to drive strong team performance
- Stay close to the work and step in when needed to remove roadblocks, accelerate execution, and support high-impact initiatives
- Scale the team's capabilities over time by improving systems, tools, workflows, and the practical use of AI within the marketing function
- Represent growth marketing as part of the AGS leadership team, ensuring priorities, performance insights, and opportunities are clearly represented
- Partner with the AGI corporate marketing team on national campaigns, brand standards, product launches, and market activation plans
- Partner with the Director of Communications, PR & Influencer on initiatives that strengthen demand in lagging markets and maintain momentum in leading stores
Qualifications
- 10+ years in growth and performance marketing leadership at multi-unit consumer brands, retail, restaurants, entertainment or fitness
- Competent in various platforms and systems to lead the work credibly lead hands on when required (ie. Meta, Google, Braze)
- Led a growth / performance function end to end - paid, lifecycle, CRM
- Built and led a marketing team - close to the work
- Owned a marketing P&L at scale and committed to revenue against it
- Built marketing planning and operating cadence from the ground up at a growth-stage company
- Deep on measurement - can interrogate attribution and spot when the numbers don't add up
- Use AI to materially change what a marketing function can produce
- Bachelor's degree in Marketing, Business, Communications, or relevant field
- Strong leadership abilities with experience managing programs and fostering a collaborative work environment
- Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
- Exceptional written and verbal communication skills, with the ability to create compelling content and effectively deliver key messages
- High degree of professionalism, confidentiality, and ethical judgment
Perks That Power Our People
- Competitive salary
- RRSP and benefits (medical, dental, vision, and basic life insurance)
- Employee assistance program (EAP)
- Paid time off
- Free game play and employee discounts
- Fun and dynamic work environment
- Casual and comfortable dress code
Successful completion of a criminal record check is a condition of employment for this position.
