Job Description:

Role Overview

The Director, Growth Marketing Analytics leads measurement strategy, attribution, and performance insights across Cboe's digital marketing ecosystem. This role owns the analytical framework that connects paid, owned, and earned media investment to business outcomes, translating data into decisions for senior stakeholders including EVP and C-suite audiences. The Director partners closely with content strategy, paid media, web/CMS, and agency teams to ensure marketing investment is measured rigorously and optimized continuously. Additionally, this role will own and create all dashboards used in business and executive reporting.

Your responsibilities will be

• Own end-to-end measurement strategy across paid, organic, web, and email channels, including attribution modeling and multi-touch performance analysis

• Build and maintain executive-ready reporting frameworks that translate channel-level metrics into revenue and risk narratives for EVP/C-suite audiences

• Partner with paid media and agency partners to define KPIs, budget scenarios, and ROI models for major initiatives (e.g., product launches, brand campaigns)

• Establish governance and standards for tracking, tagging, and data quality across marketing platforms (web analytics, Sprout Social, CMS)

• Identify measurement gaps (e.g., message-match, cross-channel attribution, third-party platform limitations) and drive solutions in partnership with data/IT stakeholders

• Serve as the marketing function's analytical thought partner to content, paid, and web teams - not just a reporting resource

• Represent marketing analytics in cross-functional forums, distinguishing marketing's embedded analytical needs from enterprise data infrastructure ownership

The ideal candidate has

• 10+ years in marketing analytics, performance marketing, or digital measurement, with 5+ years in a leadership role

• Proven experience presenting to senior executive audiences in a regulated or complex enterprise environment (financial services preferred)

• Deep fluency in attribution modeling, marketing mix concepts, and multi-channel measurement

• Hands-on experience with web analytics platforms (Google Analytics 360, Google Tag Manager, Looker Studio), social listening platforms (e.g. Sprout Social), and CMS-driven measurement

• Strong track record partnering with agencies on budget and performance strategy

• Exceptional ability to translate complex data into concise, decision-ready narratives

Benefits and Perks of working for Cboe Global Markets

We value the total wellbeing of our people - including health, financial, personal and social wellness. We believe standard benefits like health insurance and fair pay are a given at any organization. Still, you should know we offer:

• Fair and competitive salary and incentive compensation packages with an upside for overachievement

• Generous paid time off, including vacation, personal days, sick days and annual community service days

• Health, dental and vision benefits, including access to telemedicine and mental health services

• 2:1 401(k) match, up to 8% match immediately upon hire

• Discounted Employee Stock Purchase Plan

• Tax Savings Accounts for health, dependent and transportation

• Employee referral bonus program

• Volunteer opportunities to help you give back to your communities

Some of our associates' favorite benefits and perks include:

• Complimentary lunch, snacks and coffee in any Cboe office

• Paid Tuition assistance and education opportunities

• Generous charitable giving company match

• Paid parental leave and fertility benefits

• On-site gyms and discounts to other fitness centers

• Paid Time Off

Salary Ranges (applicable for US locations only)
At Cboe, we are committed to providing a competitive, transparent, and market-informed total rewards program. The anticipated base salary range for this role is $-$, with actual compensation determined by job-related factors such as skills, relevant experience, education, internal alignment, and location.

This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long-term equity programs.

Additional information about Cboe's total rewards program, including benefits and other compensation components, can be found here: Total Rewards at CBOE.

Any communication from Cboe regarding this position will only come from a Cboe recruiter who has a @cboe.com email or via LinkedIn Recruiter. Cboe does not use any other third party communication tools for recruiting purposes.