Aprio

Director, Go-To-Market Strategy

Aprio$197K — $302K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-12+ years in go-to-market or growth strategy, preferably in professional services
  • Proven leadership in a similar role within national or regional accounting firms
  • Ability to create data-driven growth strategies for complex organizations
  • Strong skills in stakeholder management and executive influencing
  • Experience with dashboards, metrics, and business analysis
  • History of mentoring growth leaders into strategic roles
  • Background in developing AI solutions for GTM initiatives
  • Bachelor's degree required

Responsibilities

  • Ensure cohesive GTM strategy aligns with organic growth goals
  • Collaborate with leaders to build data-driven growth initiatives
  • Develop tracking and analytics for GTM initiatives
  • Coach industry leaders to strengthen client relationships
  • Enhance adoption of AI-enabled GTM tools and systems

Benefits

  • Medical, Dental, and Vision Insurance from day one
  • 401k with profit sharing
  • Generous holiday and discretionary time-off structure
  • Parental leave for all caregivers
  • Tuition assistance and CPA support programs
  • Discretionary incentive compensation based on performance
  • Flexible working environment options including remote work
  • Wellness program ranked among the top in the industry
Full Job Description
Join Aprio's Business Operations - Growth team and you will help clients maximize their opportunities. Aprio is a progressive, fast-growing firm looking for a Director, Go-To-Market Strategy to join their dynamic team.

Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy across its Industries and Practices. This is a newly created, critical leadership role: reporting to the GTM Leader, the Director of Go-to-Market Strategy will own the connective tissue between firm-wide growth strategy and day-to-day execution - turning priorities into detailed, data-driven plans and holding the organization accountable for delivering them. This is a high-profile role that will work with Industry Leaders, Practice Leaders, and Industry Growth Leaders to ensure strategy is translated into actionable plans to achieve results across a matrixed organization.

Position Responsibilities:

  • Ensure a cohesive and connected GTM strategy across Industries and Practices that supports organic growth goals
  • Partner with Industry Leaders, Industry Growth Leaders (IGLs), and practice leadership to build and execute data-driven growth strategies and initiatives - including expanding services with clients to deepen relationships and driving the GTM rollout of AI-enabled solutions
  • Drive execution rigor by developing reporting and analytics used to track and manage progress of GTM initiatives and overall GTM progress (e.g., industry growth trends and underlying drivers, forward revenue visibility based on pipeline)
  • Coach industry leaders into stronger operators and client relationship leaders who proactively push partners in their industries to focus on connecting clients to the right Aprio solutions to solve their challenges and drive their success
  • Drive adoption and refinement of AI-enabled GTM tools and systems (e.g., Hubspot, Propense.AI) to support the organization


Qualifications:

  • 8-12+ years of experience in go-to-market strategy, growth strategy, or business development leadership
  • Experience in a similar go-to-market or growth strategy leadership role within the professional services industry, ideally at a national or leading regional accounting and advisory firm
  • Demonstrated ability to build a data-driven GTM strategy and translate it into disciplined execution across a matrixed, multi-business-line organization
  • Strong executive presence and stakeholder management skills; proven ability to influence and align senior leaders without direct authority
  • Analytical rigor; comfortable building and interpreting dashboards, pipeline metrics, and business cases
  • Track record of developing and upskilling growth leaders/managers into higher-impact strategic roles
  • Demonstrated experience building AI agents or solutions to drive GTM strategic initiatives
  • Bachelor's degree required

Preferred Skills
  • Experience with Power BI and Salesforce/HubSpot, or a similar GTM technology stack
  • MBA or other advanced degree


$197,000 - $302,000 a year

The salary range for this opportunity is stated above. As such, an actual salary may fall closer to one or the other end of the range, and in certain circumstances, may wind up being outside of the listed salary range.

The application window is anticipated to close on 9/15/26 and may be extended as needed.

Perks/Benefits we offer for full-time team members:

- Medical, Dental, and Vision Insurance on the first day of employment

- Flexible Spending Account and Dependent Care Account

- 401k with Profit Sharing

- 9+ holidays and discretionary time off structure

- Parental Leave - coverage for both primary and secondary caregivers

- Tuition Assistance Program and CPA support program with cash incentive upon completion

- Discretionary incentive compensation based on firm, group and individual performance

- Incentive compensation related to origination of new client sales

- Top rated wellness program

- Flexible working environment including remote and hybrid options

What's in it for you:

- Working with an industry leader: Be part of a high-growth firm that is passionate for what's next.

- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.

- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.

- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.

- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.

About Aprio

Aprio is an accounting firm that provides a wide range of services to clients in various industries. The firm has a global presence with offices in the United States, Europe, and Asia. Aprio is committed to providing high-quality services to its clients and has been recognized for its expertise in areas such as tax planning, audit and assurance, and business consulting. The firm is also committed to diversity and inclusion and has been recognized for its efforts in this area. Aprio is dedicated to giving back to the community and has been recognized for its contributions to various charitable organizations.
Learn more about Aprio
Size
500 employees
Industry

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