DescriptionThis role will help drive the brands tone of voice and strategic positioning across all consumer touchpoints and platforms. The ideal candidate will be a highly skilled wordsmith, having the ability to write both organic and performance copy for channels including but not limited to .com, social, product, and point of sale. One must lead 360 content ideation and execution, ensuring the development of punchy and polished creative copy that reflects and evolves the brand voice. This position must have the ability to work amongst a lean multi-disciplinary creative team, working on small and large projects alike, in a fast-paced environment.
PRINCIPAL ACCOUNTABILITIES:
- Lead the ideation, creation, and execution of copy and content across all consumer touchpoints bringing campaigns and consumer experiences to life through words
- Work closely with Marketing and Creative team to craft content strategy that supports brand mission and business objectives
- Project manage copy operations across Brand, Social & Content, Performance, Digital E-Commerce, Retail, Product Marketing, Special Projects, ensuring timelines, deliverables, brand voice, copy standards (ie. style, proof-reading, fact-checking, regulatory guidelines) of the highest quality
- Own and manage editorial calendar for multimedia content
- Ensure authenticity and consistency in Brand Tone/Voice- cultivating a sense of community around brand
- Manage and mentor a team of two in-house copywriters, supervising daily activities while also contributing to team output
- Manage external vendors and agencies as needed
- Work cross functionally to get all copy approved by Legal, Product Development, and Product Marketing
- Take a 360 approach to all concepting and creative copy writing-mindful of overarching Creative vision and consumer journey
- Create copy for a variety of collateral including brand.com, retailer.com, VM, product names, program names, emails, invites, social media, in-store, events
- Create scripts for shoots and how-to's
- Develop captions and editorial across video assets
- Work with regions to ensure marketing and communication needs are in line with the brand voice
Qualifications- BA or BFA required in related field
- 8+ years of relevant work experience within agency or in-house Creative team
- Experience in digital-first multi-channel content creation (publishing, journalism, branded content)
- Highly organized & proactive leader: adept at balancing multiple projects simultaneously in a deadline driven environment
- Hyper-collaborative, having the ability to work exceptionally with internal and external teams and partners, including vendors and agencies
- Self-starter with agility to lean in personally and independently, while also driving and managing a team
- Exceptional writing, fact-checking & proofreading skills
- Uncompromised attention to detail
- Ability to thrive and be self-motivated in a fast-paced environment
- Excellent communication skills (written, verbal, and presentation)
- A deep understanding and curiosity of digital platforms (current and emerging) consistently remaining up to date with trends and culture
- Strong knowledge of competitive landscape
- Challenges standard practices, and applies new and different ways of thinking to generate new ideas/opportunities
- Demonstrates agility and flexibility
- Encourages self and others to be creative in approach to work
- Influences internally and externally to gain commitment, agreement and support
- Creates and sustains environment of trust and collaboration
Pay Range:The anticipated base salary range for this position is
$120,550.00 to
$208,200.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
