Estee Lauder Companies

Senior Manager, Influencer Marketing & Partnerships, MAC NA

Estee Lauder Companies • $100K — $130K *
New York, NY 10025In-Person
Retail & Consumer Goods
5 - 7 years of experience
5 days ago
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in Influencer Marketing required
  • Extensive knowledge of the Beauty Influencer landscape
  • Familiarity with influencer reporting tools, particularly Tribe Dynamics
  • 5-7 years of PR experience preferred
  • Experience in Digital Marketing/Advertising preferred
  • Excellent presentation skills
  • Strong oral and written communication abilities, along with team collaboration skills
  • Proficient in MS Excel and PowerPoint

Responsibilities

  • Drive strategy and execution of US Influencer Strategy to enhance brand awareness
  • Manage relationships with influencers across various tiers on social media
  • Develop and implement PR/communications strategy for the US market
  • Collaborate with product marketing to align on messaging and strategies
  • Work with retailers and marketing teams on key launches and promotions
  • Lead strategic briefings for agency partners
  • Oversee communications strategy, including media placements and feature stories
  • Execute influencer and product seeding campaigns as per strategy
  • Optimize influencer campaigns with agency partners based on insights
  • Share updates on campaign executions with NA and global teams
  • Implement Inclusion and Diversity efforts in talent and brand partnerships

Benefits

  • Collaborative work environment across multiple teams
  • Opportunity to engage with top influencers and beauty talent
  • Influence brand strategy at a regional and global level
  • Participation in Diversity and Inclusion initiatives
  • Access to professional development through strategic partnerships
  • Involvement in dynamic PR and communications projects
Full Job Description
Description

This role is an essential part of the Consumer Engagement team, driving the strategy and execution of the North America Influencer and Communications efforts to increase brand awareness, earned media value, and desirability. This role will build meaningful and lasting relationships across influencers, beauty editors, and VIP talent.

Serve as communications expert spanning across communications, PR, influencer & events. Work cross functionally with NA team including Marketing, Account Management, Field teams, Education, Retailers and the Global brand.

Strategy
  • Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking; Manages relationships with influencers across macro to micro tiers on all social media platforms; Manages relationship with key agency partners
  • Drives PR/ comms strategy for US region, ensuring consistency in secured media presence
  • Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
  • Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods
  • Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region
  • Leads briefing of agency partners
  • Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of record
  • Executes influencer and product seeding campaigns in accordance with agreed upon strategy
  • Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts (ie interviews, master classes, etc.)
  • Cascades launch/execution updates (ie content live links, award seal wins, etc.) with NA & global marketing teams, ensuring visibility of NA lead executions
  • Execution of Inclusion and Diversity efforts of NA including influencer talent, earned media, brand partnerships

Measurement
  • Defines primary and secondary KPI's for all campaigns/executions
  • Partners with agencies to curate wrap reporting for initiatives
  • Deploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholders
  • Leverage learnings to influence go forward strategic plans across all pillars of communications

Financial Management
  • Manage NA Influencer/PR/ investment & accompanying tracking documents
  • Curate budget roll ups outlining various views (Year over year, quarter over quarter, etc. views)


Qualifications

  • 5-7 years of Influencer Marketing experience required
  • Deep knowledge of Beauty Influencer space required
  • Deep knowledge of Influencer reporting tools, preferably Tribe Dynamics
  • 5-7 years of PR experience preferred but not required
  • Digital Marketing/Advertising experience preferred but not required
  • Strong Presentation Skills
  • Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
  • Strong MS Excel and Powerpoint skills

About Estee Lauder Companies

Estee Lauder Companies Careers

Join the Esteemed Team at Estee Lauder Companies There has never been a more exciting time to explore job opportunities at Estee Lauder Companies, a global leader in prestige beauty. Renowned for its commitment to quality, innovation, and excellence, Estee Lauder is the perfect place to advance your career in the beauty industry. Work You’ll Do Become a part of Estee Lauder’s professional community and contribute to a company known for its influential brands, dynamic growth, and commitment to diversity and leadership in the market. Our team at Estee Lauder is dedicated to fostering an inclusive culture that celebrates diversity and innovation. Lead with Beauty and Innovation At Estee Lauder, leadership and innovation intersect to create groundbreaking products in skincare, makeup, and fragrance. Work alongside the best in the industry and bring beauty to life in ways that resonate with a global audience. Engage in Meaningful Work Join our team and engage in work that transforms the beauty industry. With positions ranging from product development to marketing, Estee Lauder offers job opportunities that promise professional growth and personal fulfillment. Internship Programs Kickstart your career with an Estee Lauder internship. Gain invaluable industry experience, develop your skills, and network with professionals who are at the forefront of beauty and business. Our internships provide a platform for ambitious individuals eager to make a mark in the beauty world. Benefits and Growth Estee Lauder values the health and well-being of its employees, offering competitive benefits, extensive career development opportunities, and a supportive work environment. We believe in nurturing talent and providing the tools needed for professional and personal growth. Join Our Esteemed Team Search open positions that match your skills and interests. We are hiring creative, curious, and passionate team players who are ready to drive innovation and lead with integrity. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at Estee Lauder. Explore how Estee Lauder is leading the way in beauty and discover the exciting career opportunities that await. Interview and Resume Tips Prepare for your future at Estee Lauder with our helpful interview and resume tips. Tailor your application to stand out and showcase how your unique skills and experiences make you the perfect candidate for a position in our team. Networking and Professional Development At Estee Lauder, career growth is bolstered by robust networking opportunities and professional development. Engage with leaders, attend workshops, and participate in training programs designed to hone your skills and expand your professional horizons. Estee Lauder Companies—A Place to Grow and Innovate Whether you’re seeking an internship, employment, or a leadership role, Estee Lauder offers a path to personal and professional success. Join us and contribute to a company that’s setting the standard for excellence in the beauty industry.
Learn more about Estee Lauder Companies
Size
62,000 employees
Market Cap
$89 billion
Industry
Retail & Consumer Goods
Net Income
$928 million
Founded
1946
5 Year Trend
+8.4%
Revenue
$14.1 billion
NASDAQ
EL
* Ladders Estimates

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