Requisition Number: 76523
Role PurposeThe Director, Global Digital Strategy & Operations leads the strategy, governance, and performance of the organization's digital marketing, customer experience, product information, and marketing technology ecosystem. This role is responsible for driving connected customer experiences, enabling data-driven marketing operations, and scaling digital capabilities that support business growth globally.
Working closely with Sales, Product Management, Commercial Operations, IT, Digital Commerce, and Regional Marketing teams, the Director ensures alignment between customer needs, digital platforms, product information, and business objectives.
Key Responsibilities:Digital Strategy & Customer Experience- Define and execute the global digital strategy for customer-facing platforms and digital experiences.
- Drive customer journey optimization, digital transformation initiatives, and experience governance.
- Partner with business and technology teams to improve engagement, self-service capabilities, and conversion performance.
- AI Search Optimization (AEO/GEO) - optimizing content so AI assistants and answer engines understand, trust, and cite your content when responding to user questions.
Marketing Operations & Technology- Lead marketing operations strategy, CRM governance, marketing automation, and lead management processes.
- Own the marketing technology roadmap and business requirements for key platforms including CRM, automation, analytics, and content management systems.
- Establish attribution frameworks and operational reporting that connect marketing investments to business outcomes.
Product Information & Digital Commerce- Own the strategy and governance of global product information, digital content, and product data management.
- Ensure accurate, consistent, and scalable product information across customer-facing platforms, distributors, and digital commerce channels.
- Lead initiatives that improve product discoverability, content quality, and digital sales effectiveness.
Analytics & Performance- Define KPIs, measurement frameworks, and reporting processes across digital platforms and marketing programs.
- Leverage data and customer insights to drive optimization, innovation, and continuous improvement.
- Deliver executive-level performance reporting and strategic recommendations.
Leadership & Governance- Lead cross-functional teams, agencies, technology vendors, and strategic partners.
- Establish governance, operating models, and best practices that ensure scalable and sustainable digital operations.
- Drive strategic roadmaps that align digital investments with enterprise priorities and growth objectives.
Education and Experience -Required- Bachelor's Degree
- Minimum 10 years of leadership experience in digital strategy, digital marketing, customer experience, marketing operations, or related disciplines
- Expertise in CRM, marketing automation, analytics, and digital experience platforms
- Experience leading digital transformation initiatives and cross-functional teams
- Strong strategic, analytical, and operational leadership skills with a track record of delivering measurable business results.
Desired Skills:- Salesforce
- Marketo
- Adobe Experience Manager (AEM)
- Adobe Experience Cloud
- Google Analytics or Adobe Analytics
This position does not support immigration sponsorship. The range for this position is $176,139.00 - $242,192.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
A job that shapes a life. Corning offers you the total package. Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.
- Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
- As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning's total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
- Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
- Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That's why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.
