Job Description

The VP, Engagement Strategist specializes in leading the development and design of digital brand experiences for our client's products and services. She or he designs experiences that are holistic and reach our professional and consumer constituents in a way that supports their wants and needs, but also engages them in a way that is meaningful to our client's business.

Does this sound like something you are interested in? If so, you'll also be expected to:

• Have a mastery of digital channels and how to maximize awareness and engagement for target audiences online
• Know how to create efficiencies between traditional and digital channels
• Gain a deep and evolving understanding of our customers wants, needs, and behaviors
• Develop meaningful partnerships with our clients and partnering with them to interpret their strategic opportunities into a digital brand experience
• Be able to define project and scope needs
• Connect insight to strategy to experience - lead the account and creative teams in the development of digital brand ecosystems
• Develop strong relationships with account, brand planning, and creative colleagues
• Collaborate on creating the best work of your career
• Be able to tell a great story - bringing clients along so that ideas, concepts, and projects can move forward
• Be entrepreneurial and comfortable working with limited but guided oversight
• Become an integral and dependable team mate to the larger engagement team made up of engagement strategists, social strategists, UX designers, and decision scientists
• Have a desire and drive to make health and wellness advertising a better consumer experience

If this sounds like you - keep reading!

Responsibilities

Principal Responsibilities

• Manage a client relationship as a key member of the agency strategy team
• Partner on new business presentations
• Uncover opportunities for new projects with existing clients
• Serve as the subject matter expert on digital experience trends and best practices in developing innovative content and strategies based on patient needs, behaviors, and expectations
• Demonstrate the ability to process and understand our client's category and their brand and business goals
• Lead the development of insight driven digital strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience)
• Lead agency teams to ensure successful project development and handoff

Cool things you might work on

• Consumer websites
• Social and CRM programs
• Television commercials and the impact to the digital experience
• Service design initiatives
• Game Design
• Strategic work-sessions

Qualifications

• BA/BS Degree (a graduate degree in relevant area is a plus)
• 5-7 years digital consulting or strategy experience preferably in an agency setting
• Willing to do what it takes to be the best - someone the team can depend on
• Exceptional writing, communication and presentation skills (particularly with Microsoft PowerPoint)
• Proven ability to successfully work with and guide senior& junior-level clients and internal Agency teams
• A mastery of digital marketing tactics including web, email, social media, and mobile
• Strong familiarity with emerging digital trends and technologies
• Highly self-motivated and self-driven

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/22/2026.