Job Description

The Opportunity:

As Director, Martech Product Management, you will own and evolve Mattel's global marketing technology ecosystem - uniting platforms, data, and AI to unlock scale, creativity, and operational excellence across the enterprise. You will lead the integration and optimization of Mattel's full marketing tech stack - spanning workflow, content, media, and analytics systems - to ensure every tool drives measurable value. This role manages a team of four Product Managers who oversee the day-to-day management and evolution of key tools within the martech ecosystem.

What Your Impact Will Be:

• Own and evolve the end-to-end marketing technology stack to support brand planning, creative development, and demand creation.
• Lead vendor and platform management, including roadmaps, RFPs, QBRs, negotiations, and enterprise partnerships.
• Manage relationships with key partners including Adobe, Google, OpenAI, Airtable, Miro, Leonardo, Munch, Eleven Labs, Tenovos, Box, Sprinklr, Cerby, Dash Hudson, Captiv8, Tubular, and Gartner.
• Drive AI adoption and agentic transformation across marketing and creative workflows.
• Standardize data, taxonomy, permissions, and access governance across all tools and systems.
• Lead and mentor a team of four Product Managers, each responsible for a segment of Mattel's martech ecosystem.
• Partner cross-functionally with Brand Ops, Creative, Media, IT, and regional marketing teams to ensure system usability and adoption.
• Lead training, office hours, and onboarding programs to drive awareness, ease of use, and platform ROI across global teams.

Success Measures

• Increased tool adoption, utilization, and satisfaction across global teams.
• Enhanced data accuracy, accessibility, and integrity.
• Reduction in redundant tools, workflows, and spend.
• Improved operational efficiency, collaboration speed, and marketing output per head.

Qualifications

What We're Looking For:

• 10-15+ years of experience in martech product management, digital transformation/ operations, or marketing systems leadership.
• Deep understanding of the macro martech landscape, relational data systems, and AI-driven automation.
• Familiarity with agile and lean methodologies and comfort working in no-code or light-code environments.
• Proven ability to translate complex technical systems into simple, business-impact narratives.
• Strong vendor-management and negotiation skills across multiple enterprise platforms.
• Bachelor's degree required; master's preferred.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Videos To Watch
https://youtu.be/gWyvtJNrMno