Director, Customer Analytics

Location: (Hybrid) Atlanta, GA

Key Responsibilities:

Client and delivery leadership, analytics consulting

• Serve as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teams
• Translate complex customer, transactional, and marketing datasets into actionable business insights and growth recommendations
• Present insights, recommendations, and strategic POVs to senior client stakeholders
• Lead advanced customer analytics initiatives including segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
• Design and guide experimentation frameworks including A/B testing, holdout strategies, test-control methodologies, and incrementality measurement approaches
• Apply statistical and causal measurement methodologies to evaluate marketing effectiveness, personalization performance, and customer engagement initiatives
• Support cross-channel performance measurement and attribution initiatives
• Help clients leverage first-party, third-party, and digital data to improve customer engagement, loyalty, retention, and business performance

Delivery Leadership & Team Management

• Lead analytics delivery across distributed onshore and offshore teams
• Partner closely with Kantar’s Bangalore COE teams to drive high-quality and scalable analytics delivery
• Provide thought leadership, mentorship, and guidance to analysts, consultants, and analytics teams
• Ensure delivery excellence across multiple analytics workstreams while fostering collaboration and innovation
• Support the development of scalable reporting, measurement, and decision-support frameworks

Business Development & growth

• Identify opportunities to expand analytics solutions within existing client relationships
• Support proposal development, capability presentations, solution narratives, and client pitches
• Partner with Kantar client leaders and business development teams to drive growth across existing and new clients
• Contribute to the development of scalable analytics offerings and reusable frameworks that can be deployed across industries and accounts

Requirements :

• 6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, data science, or related fields
• Strong understanding of customer analytics and measurement methodologies including segmentation, experimentation, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
• Experience designing and evaluating A/B tests, holdout frameworks, test-control methodologies, and incrementality measurement approaches
• Experience supporting experimentation, personalization, or marketing effectiveness initiatives at scale
• Strong analytical and statistical problem-solving skills with experience applying causal measurement and experimentation techniques
• Experience translating complex datasets into actionable business insights and recommendations
• Proficiency in Python, SQL, and modern analytics environments such as AWS, Azure, or Google BigQuery
• Experience with data visualization tools such as Tableau or Power BI
• Experience leading client-facing analytics engagements and managing senior stakeholder relationships
• Excellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholders
• Experience working across cross-functional and global delivery teams

Preferred requirements:

• Experience in retail, automotive, CRM, loyalty, or customer experience analytics
• Familiarity with attribution methodologies, causal inference, or synthetic control approaches
• Experience working within consulting, analytics services, or agency environments
• Experience supporting personalization, recommendation, or customer decisioning initiatives

Kantar Benefits

We provide a comprehensive, highly competitive benefits package, including

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

Location