Career CategoryMarketing
Job DescriptionDirector, Cross Channel Engagement Lead (CCEL)What you will doLet's do this. Let's change the world. You're joining at a pivotal moment as Amgen transforms our end-to-end global commercial capabilities. This role is not only critical - it's evolving. You'll help shape how marketing tactics are planned, produced, and deployed across channels, working in close partnership with U.S. Brand teams and cross-functional partners.
As a key connector between brand strategy and execution, you'll drive more consistent, efficient, and impactful commercial delivery - while contributing to implementation of new processes, tools, and ways of working. You'll work cross-functionally with Brand Marketers, Content Production teams, Media and Channel Operations teams, and Data & Analytics partners to deliver coordinated, effective and efficient commercial activation.
- Work closely with the Obesity brand marketing team to drive coordinated execution of customer capabilities in collaboration with GCCI Transformation teams, Media, Production, and Channel Operations teams, and Business Analytics & Insights partners.
- Lead weekly pod interactions across GCCI channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit.
- Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content as technology evolves.
- Share channel-specific best practices and toolkits to enable Brand team execution at scale.
- Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation.
- Document results, learnings, and best practices to uplift content capabilities, including contributing to global standards and Amgen Brand Management training curriculum.
- Monitor and keep pace with the latest industry content innovations and recommended practices.
- Partner with GCCI BAI and decision science teams to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency.
- Act as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and content flow.
What we expect of youWe are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborative leader with these qualifications.
Basic Qualifications: Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience
OR
Master's degree and 7 years of marketing, content strategy, and/or engagement operations experience
OR
Bachelor's degree and 9 years of marketing, content strategy, and/or engagement operations experience
Preferred Qualifications: - 10+ years of experience in content operations, digital marketing, brand execution, or cross channel engagement
- Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows
- Strong project and stakeholder management skills with a record of successful cross functional collaboration
- Experience developing and optimizing executional playbooks, templates, and SOPs
- Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement
- Proven ability to translate strategy into action through detailed implementation plans
- Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements
- Exceptional communication skills-both written and verbal-to influence across levels
- Experience working with agencies, operations teams, and brand teams in matrixed environments
- Comfortable navigating ambiguity and leading change in evolving marketing environments
- Familiarity with life sciences or regulated industries
What you can expect of usAs we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Apply now and make a lasting impact with the Amgen team.careers.amgen.comIn any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application deadlineAmgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
SponsorshipSponsorship for this role is not guaranteed.
Salary Range195,880.80USD -265,015.20 USD
