Bentley Systems

Director, Content Strategy and Operations

Bentley Systems • $130K — $180K *
Exton, PA 19341In-Person
Media
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 15+ years of senior-level experience in content strategy, editorial leadership, or content operations, ideally within B2B enterprise software or engineering tech.
  • Proven track record in designing and scaling a global content operating model across multi-functional organizations.
  • Deep experience translating complex technical subjects into coherent narratives for varied audiences.
  • Strong history of cross-functional collaboration with Product Marketing, Corporate Communications, and Creative teams to enforce editorial standards.
  • Experience in crafting thought leadership and developing executive voices.
  • Data-driven decision-making with established feedback loops connecting content performance to strategy.
  • 5+ years of direct people management, mentoring, and building high-performing diverse teams.

Responsibilities

  • Build and own the company's content system to ensure coherent narrative across functions.
  • Create signal-capture processes to transform customer insights and market signals into a content strategy.
  • Govern cross-functional editorial standards, ensuring alignment across all published assets.
  • Partner with Creative to synchronize editorial voice and brand identity.
  • Collaborate with Product Marketing to integrate product messaging with overarching company narrative.
  • Work with Corporate Comms to ensure the consistency of corporate narratives and content strategies.
  • Analyze content performance and adjust editorial strategies based on insights.

Benefits

  • Great team environment and positive culture.
  • Exciting career opportunities within a leading software company in architecture, engineering, and construction.
  • Commitment to inclusion, belonging, and employee well-being through global initiatives.
  • Opportunity to contribute to global infrastructure improvements for better quality of life.
Full Job Description
Location: Home-based, United States

Position Summary:

We are seeking a visionary Director of Content Strategy and Operations to architect and govern the foundational "thinking system" behind our global narrative. This role will build and steward the thinking system that ensures everything the company publishes - across every function, channel, and stage - advances a single coherent narrative and point of view. This role will serve as the intellectual and operational engine of our marketing function-building the upstream content infrastructure that transforms complex market signals, customer conversations, and deep product capabilities into a singular, compelling point of view.

You will orchestrate a unified, cross-functional ecosystem, partnering with Creative, Product Marketing, and Corporate Communications to ensure that every asset we publish advances a coherent, high-bar narrative. This role is about building scalable content engines that drive brand authority, elevate executive thought leadership, and translate complex engineering ideas into measurable market impact. This role reports to the Chief Marketing Officer.

Responsibilities:

  • Build and own the company's content system - the thinking layer that sits upstream of what any function publishes
  • Build signal-capture processes that turn customer conversations, sales objections, market shifts, and product updates into content strategy
  • Build and govern cross-functional editorial standards and governance so product, sales, marketing, and leadership all publish from the same narrative foundation. Own the extraction system that turns one deep idea into assets across multiple formats and channels
  • Partner with Creative to ensure editorial point of view and brand identity develop together and stay in sync
  • Partner with PIM to ensure product messaging is grounded in the company narrative and translates accurately across content touchpoints
  • Partner with Corporate Comms to ensure the corporate narrative and published content strategy reinforce each other consistently
  • Close the learning loop between content performance and editorial strategy - maybe or maybe not reporting metrics, but owning the drawing conclusions from them

Accountability
  • Narrative coherence across all company content, regardless of which function produced it - measured by AI audits
  • Quality and editorial integrity of content that goes to market - including the judgment to stop work that doesn't meet the bar- measured by AI audits
  • Content system adoption across functions - teams should be publishing from the system, not around it
  • Demonstrable connection between content strategy and awareness metrics (social engagement, amplification and brand search volume)
  • Executive and founder voice development - leadership should sound sharper and more consistent in public because of this role
  • Requires sitting or standing at will while performing work on a computer (or any other physical requirements).


Qualifications:

  • 15+ years of senior-level experience in content strategy, editorial leadership, or content operations, ideally within B2B enterprise software, engineering tech, or highly complex, technical industries.
  • Proven systems-thinker and builder: Demonstrated track record of designing, implementing, and scaling a global content operating model or "content supply chain" across a matrixed, multi-functional organization. You have built the machine, not just run it.
  • Technical translation at scale: Deep experience extracting insights from highly technical subject matter experts, product updates, and market signals, and translating them into a coherent, overarching narrative that resonates with both practitioners and C-level buyers.
  • Cross-functional orchestration: Strong history of successfully partnering with-and influencing-Product Marketing (PMM), Corporate Communications, and Creative teams to govern brand voice, align messaging, and enforce editorial standards without stifling output.
  • Executive voice development: A portfolio or proven history of crafting thought leadership platforms, ghostwriting, or strategically developing the public voices of C-level executives and technical founders.
  • Data-driven editorial judgment: Experience establishing feedback loops that connect content performance data (brand search volume, social amplification, pipeline influence) back to upstream editorial strategy.
  • Forward-looking governance: Familiarity with modern content governance tools and a strong willingness to leverage (or prior experience building) AI-driven auditing processes to monitor narrative coherence and quality at scale.
  • 5+ years of direct people-management experience building, mentoring, and scaling a high-performing, diverse team of content strategists, editors, and operations specialists in a fast-paced environment.


What We Offer:

  • A great Team and culture - please see our colleague video.
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
  • An attractive salary and benefits package.
  • A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
  • A company committed to making a real difference by advancing the world's infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

About Bentley Systems

Bentley Systems, Incorporated is an American-based software development company that develops, manufactures, licenses, sells and supports computer software and services for the design, construction, and operation of infrastructure. The company's software serves the building, plant, civil, and geospatial markets in the areas of architecture, engineering, construction (AEC) and operations. Their software products are used to design, engineer, build, and operate large constructed assets such as roadways, railways, bridges, buildings, industrial and power plants and utility networks. The company's software products are used by professionals such as engineers, architects, geospatial professionals, constructors, and owner-operators. Bentley Systems employs more than 4,000 people, generates annual revenues of more than $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2014.
Learn more about Bentley Systems
Size
4,000 employees
Market Cap
$10.5 billion
Industry
Manufacturing & Automotive
Net Income
$126.5 million
Founded
1984
5 Year Trend
+36.6%
Revenue
$801.5 million
NASDAQ
BSY
* Ladders Estimates

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