AtScale

Director, Content Marketing

AtScale • $120K — $160K *
Boston, MA 02115In-Person
Enterprise Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in B2B content marketing, demand generation, or integrated campaigns, ideally in enterprise software related to data, analytics, AI, cloud, BI, or infrastructure.
  • Ability to thrive in a startup environment with a practical, resourceful approach to building strategies.
  • Skilled at navigating fast-paced settings where priorities shift rapidly.
  • Strong focus on quality and a keen interest in leveraging AI for improved efficiency.
  • Experience with Answer Engine Optimization (AEO)/Search Engine Optimization (SEO), content engine management, and contractor oversight.
  • Willingness to work East Coast (ET) hours.

Responsibilities

  • Own the content strategy and editorial calendar to enhance AtScale's market presence.
  • Lead the Answer Engine Optimization program, translating insights into actionable content priorities.
  • Manage contributions from contract employees, freelancers, and agencies, ensuring high-quality thought leadership.
  • Shape and edit content from executives and market-facing voices for maximum impact.
  • Oversee content-led demand generation across various channels including campaigns, webinars, and social media.

Benefits

  • Competitive salary and equity options.
  • Unlimited paid time off (PTO) with comprehensive benefits included.
  • Opportunity to influence the future of a global leader in AI-ready analytics.
Full Job Description
The Impact You'll Make

In this role, you will:

  • Own the Content Engine & Strategy: You will own the content strategy, editorial calendar, and content-led demand generation across campaigns, webinars, email, and social-first content to turn AtScale's story into a consistent market presence.
  • Drive AEO & Answer Engine Visibility: You will take ownership of AtScale's internal Answer Engine Optimization (AEO) program using Profound, translating insights into editorial priorities and tracking where we need stronger coverage across AI answer engines and search.
  • Scale External & Internal Contributions: You will manage contract employees, freelance writers, and agency partners, while helping shape and edit thought leadership from executive and market-facing voices.

Who You Are

  • You have 8+ years of B2B content marketing, demand generation, or integrated campaign experience, preferably in enterprise software, data, analytics, AI, cloud, BI, or infrastructure.
  • You possess a startup mindset-you are practical, fast, resourceful, and comfortable building before everything is perfectly defined.
  • You are comfortable in fast-paced environments where priorities can shift quickly.
  • You value quality over speed and are curious about using AI to improve efficiency.
  • You have experience with AEO/SEO, content engines, campaign orchestration, and contractor management.
  • You are based in or able to work East Coast (ET) hours.

The Perks

  • Competitive salary + equity.
  • Unlimited PTO and comprehensive benefits.
  • The chance to shape the future of a global leader in AI-ready analytics.


Ready to build the future of data? Visit www.atscale.com to learn more.

About AtScale

AtScale is a software company that provides a universal semantic platform for business intelligence and big data. The company was founded in 2013 by Dave Mariani and is headquartered in San Mateo, California. The company's mission is to make it easy for enterprises to leverage their big data investments for business intelligence. The company's flagship product is the AtScale Intelligence Platform, which provides a single, secure, and governed workspace for business intelligence and big data. The company has received funding from a number of high-profile investors, including Storm Ventures and Lightspeed Venture Partners.
Learn more about AtScale
Size
100 employees
Industry
Information Technology
Founded
2013
* Ladders Estimates

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