Overview
The Director, Consumer Marketing is responsible for developing and executing consumer-focused marketing strategies that drive awareness, engagement, consideration, and adoption of the Oticon’s products. Operating within a B2B2C model, this role serves as the bridge between consumer demand generation and practice success, ensuring clinics are effectively connected with patients and partners.
The Director of Consumer Marketing will lead a team of Consumer Marketing specialists. The Director will be responsible for growing the consumer marketing area, so it becomes a point of differentiation for the Oticon brand. The director is responsible for rescoping and developing the strategy for the area – from defining the business opportunity, leveraging insights to setting specific KPIs that support business growth.
The Director interacts with key stakeholders including Sales, Product Management, Customer Experience and others to drive growth and new initiatives.
This position reports to the VP of Marketing and requires working Tuesday/Thursday onsite in our Somerset, NJ location.
Responsibilities
Consumer Marketing Strategy
- Develop and execute comprehensive consumer marketing strategies aligned with business objectives and growth priorities.
- Assist practices in driving awareness, consideration, and demand for the company's products and solutions among patients, caregivers, and consumers.
- Create scalable B2B2C marketing programs that support consumer engagement and partner growth.
- Develop annual marketing plans, budgets, and performance objectives.
- Design and implement integrated marketing campaigns across digital, social, content, email, and traditional marketing channels.
- Build consumer demand-generation programs that drive qualified leads to providers, clinics, and partners.
- Create consumer-focused marketing assets, campaigns, and toolkits that can be leveraged across partner networks.
- Collaborate with regional and local stakeholders to adapt campaigns for market-specific needs.
- Ensure alignment between consumer marketing strategies and commercial objectives.
Cross-Functional Leadership
- Partner closely with Product Management, Sales, and Customer Experience teams.
- Support product launches and go-to-market initiatives with consumer-focused strategies and campaigns.
- Build strong relationships with internal stakeholders and external partners to drive business results.
Team Leadership
- Lead, coach, and develop a high-performing consumer marketing team.
- Foster a culture of innovation, customer focus, accountability, and continuous improvement.
- Manage agency relationships, marketing vendors, and external partners.
- Develop talent and succession plans that support organizational growth.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field required. MBA a plus.
- 10+ years of progressive marketing experience, including leadership roles within medical device, healthcare, consumer health, or related industries.
- Proven success in developing and executing consumer demand-generation and customer engagement strategies.
- Experience operating within a B2B2C business model and supporting channel-based commercial organizations.
- Demonstrated success leading cross-functional teams and influencing senior leadership.
- Experience supporting provider, clinic, or distributor-based customer channels.
- Excelling at connecting consumer insights with the success of the customer’s plan
- Experience with B2B2C marketing and how to develop an optimal tool-box. Ability and desire to take full ownership of projects and drive them to completion
- Dynamic leader with a track record of building, guiding, and energizing teams to achieve ambitious goals.
- A strong marketing toolbox and reported results with business-driven marketing
- Data and insights focused mind-set
-
What we have to offer:Medical, dental, prescription, and vision benefits24/7 virtual medical careEmployee Assistance Program for you and your family401(k) with company matchCompany-paid life insuranceSupplemental insurance for yourself, your spouse/partner, and your childrenShort-term and long-term disability insurancePre-tax Health Savings Account and Flexible Spending Accounts for Health Care or Dependent CarePet InsuranceCommuter accounts
Company Values
We Create Trust – We value the opinions of our customers and colleagues. We promote a work environment based on inclusion, honesty, integrity and respect. We always keep our promises.
We are Team Players – We collaborate and network effectively across Demant. We take initiative and help each other to achieve our ambitious goals.
We Create Innovative Solutions – We challenge ourselves to improve and find new, value-adding solutions. We are curious to share ideas and insights to increase our collective innovativeness.
We Apply a Can-do attitude – We always look for opportunities to win the business and do our best to add value to our customers. We find solutions and act.
