WHAT YOU'LL DO & HOW IT SHAPES OUR SUCCESSWe're looking for a
Director of Consumer Marketing Analytics to lead the next evolution of marketing measurement and customer analytics across Hallmark Media and Hallmark's Product & Retail businesses.
In this highly visible leadership role, you'll transform data into insights that influence strategy, optimize marketing investments, and drive meaningful business growth. You'll help answer some of Hallmark's biggest questions: What's working? Why is it working? Where should we invest next? And how can we create even stronger connections with our consumers?
As a trusted advisor to senior leadership, you'll combine advanced analytics, experimentation, and AI-enabled insights to help shape decisions that impact millions of consumers.
What You'll Do- Lead Hallmark's marketing measurement and analytics strategy.
- Drive insights that improve customer engagement, loyalty, revenue, and profitability.
- Partner with Marketing, Finance, Consumer Insights, and Analytics teams to influence business decisions.
- Guide Marketing Mix Modeling (MMM), experimentation, attribution, and performance measurement initiatives.
- Unlock growth opportunities through consumer, promotional, and customer analytics.
- Turn complex data into compelling stories and actionable recommendations for executive leaders.
- Advance Hallmark's use of AI and emerging analytics capabilities to drive smarter decision-making.
What You'll Bring- Deep expertise in marketing analytics, measurement, experimentation, and performance optimization.
- Experience leveraging MMM, causal measurement, attribution, and customer analytics.
- A track record of translating data into business impact.
- Exceptional communication and storytelling skills.
- Strong executive presence and the ability to influence across organizations.
- A collaborative, curious, and strategic mindset.
BASIC QUALIFICATIONSThe following are required to be considered for this role:
- Bachelor's degree or 4 years of professional work experience
- At least 8 years of experience in marketing analytics, customer analytics, business analytics, statistics, mathematics, engineering, or related disciplines
- Experience leading analytics initiatives while remaining hands-on
- Experience developing measurement frameworks and translating insights into business recommendations
- Experience with SQL, data exploration, and analytical tools
PREFERRED QUALIFICATIONSYour resume will stand out if you have the following:
- Experience in retail, consumer products, media, subscription, loyalty, or omnichannel businesses
- Strong analytical and problem-solving capabilities
- Experience with Marketing Mix Modeling, experimentation, and incrementality measurement
- Familiarity with customer data platforms (CDPs), cloud data platforms, and modern analytics ecosystems
- Experience with Tableau, Power BI, Looker, or similar visualization tools
- Knowledge of AI and machine learning applications within marketing and analytics environments
- Experience influencing executive stakeholders and enterprise-level decision making
- Track record of building or maturing analytics capabilities and teams
ADDITIONAL DETAILS- This position offers a hybrid work arrangement, giving you the best of both worlds: collaborating in person at Headquarters in Kansas City, MO and enjoying the flexibility of working remotely.
- This role is eligible for Hallmark's Annual Incentive Plan. More information will be shared during the interview process.
- Hallmark is committed to recognizing and rewarding performance. Employees are eligible for annual merit-based increases, aligned with individual and company performance.
- In alignment with our culture of care, Hallmark offers a competitive benefits package, including medical, dental and vision plans, paid time off, 401K with company match, and profit-sharing.
COME JOIN US! Now's your chance to embrace a future with Hallmark- just follow the instructions below to apply.You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.
