The Hershey Company

Director Consumer Insights, Seasons, Tentpoles & Occasions

The Hershey Company$120K — $150K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA or advanced degree preferred.
  • 10+ years in consumer insights, strategy, or related fields.
  • Proven ability to translate data into strategic recommendations.
  • Experience leading complex strategic initiatives with cross-team collaboration.
  • Skilled in identifying emerging consumer trends and category growth opportunities.
  • Comfortable translating research into actionable business strategies.
  • Strong communication and storytelling skills suitable for executive presentation.

Responsibilities

  • Lead consumer strategy focused on seasonal and occasion-based growth.
  • Identify new categories and demand opportunities for the business.
  • Deliver forward-looking insights that guide future actions, not just past trends.
  • Influence enterprise decisions by collaborating across various teams and functions.
  • Transform consumer signals into executive-ready recommendations for growth opportunities.

Benefits

  • Flexible work arrangement with remote options available within the US.
  • Travel opportunity for team collaboration and essential meetings.
  • Engagement with a cross-disciplinary team fostering innovation.
  • Opportunity to shape consumer strategies for major growth initiatives.
Full Job Description
Job Overview

Location: Hershey, PA

*This role can be remote within the US with travel 1-2 times per month to Hershey.

Hershey has a new opportunity for Director Consumer Insights, Seasons, Tentpoles & Occasions. This role serves as an enterprise-level consumer insights thought leader, translating consumer, market, and retail signals into clear growth opportunities across seasons, tentpoles, and occasions. The Director will move beyond traditional survey interpretation to anticipate where the consumer is going, identify new ways into categories, and shape consumer strategy that unlocks incremental occasions and future demand. The role requires strategic curiosity, strong commercial judgment, comfort with ambiguity, and the ability to push the business to think differently about consumers, categories, and growth spaces.

Accountabilities

  • Lead consumer strategy for seasonal and occasion-based growth: Translate consumer, market, and retail trends into enterprise-level recommendations that help unlock incremental occasions, future demand, and new ways to grow.
  • Identify new category and demand spaces: Push beyond classic insights work to define new ways into categories and adjacent growth spaces, including emerging use cases and shifts in consumer behavior.
  • Deliver forward-looking seasonal insights: Move insight work from retrospective reporting to action-oriented guidance by defining what the business should do next, not only what happened.
  • Influence enterprise decisions and activation: Partner across commercial, marketing, category, retail, analytics, and innovation teams to translate insights into strategic choices, activation priorities, and executive-ready growth recommendations.


Minimum Education & Requirements

  • Bachelor's degree required; MBA or advanced degree in business, marketing, analytics, psychology, sociology, economics, data science, or related field preferred.
  • 10+ years' experience in experience in consumer insights, consumer strategy, category strategy, shopper insights, innovation strategy, or related discipline.
  • Proven ability to synthesize consumer, market, and retail signals into enterprise-level recommendations and practical growth strategies.
  • Experience leading complex, ambiguous strategic initiatives that require cross-functional alignment and senior stakeholder influence.
  • Strong ability to identify emerging consumer behaviors, unmet needs, new occasions, and category growth opportunities
  • Comfort moving from research findings to business action, including recommendations on what to prioritize, test, scale, or stop.
  • Executive presence, strong storytelling, and the ability to communicate insight-led strategy clearly and concisely.

About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

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