The Hershey Company

Director Marketing, Pirate's Booty & Permissible Kids Snacking

The Hershey Company$120K — $150K *
Food & Beverages
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; MBA preferred
  • 10+ years in brand management or consumer marketing
  • Experience in building consumer brands and driving measurable results
  • Familiarity with better-for-you or kids snacking categories preferred
  • Strong analytical and financial acumen for data-driven decisions
  • Proven leadership in cross-functional team influence
  • Excellent communication and storytelling skills

Responsibilities

  • Lead development and execution of brand strategies for growth
  • Leverage insights to identify growth opportunities
  • Collaborate with sales teams to translate strategy into activation plans
  • Steward marketing investments to enhance business performance
  • Guide teams through insights, innovation, and market execution
  • Create a collaborative environment to develop high-performing talent

Benefits

  • Flexible remote work options with in-office expectation once a month
  • Collaborative work environment focused on talent development
  • Opportunities for innovation and brand strategy impact
  • Engagement with a beloved brand in the healthier snacking category
  • Strategic role influencing market share and growth
Full Job Description
Job Overview

Location of Job: Hershey, PA

Note: We will consider remote candidates, preferrably east coast and/or within driveable distance to Hershey, PA to be in office monthly.

How will you fit in the big picture?

The Director Marketing, Pirate's Booty & Permissible Kids Snacking will lead the growth strategy for one of the most beloved brands in better-for-you snacking. This leader will shape the future of Pirate's Booty by driving brand equity, consumer engagement, innovation, and business performance. Working across Commercial, Sales, Insights, R&D, and agency partners, this role will translate consumer-centric strategies into impactful marketing programs that deliver sustainable growth and strengthen Pirate's Booty's leadership position within permissible kids snacking.

Accountabilities

What will you do?

  • Lead the development and execution of annual and long-range brand strategies that drive sustainable growth, household penetration, and market share gains.
  • Serve as the brand and category expert, leveraging consumer, shopper, competitive, and retail insights to identify growth opportunities and guide strategic choices.
  • Partner closely with Commercial and Sales teams to translate brand strategy into customer-facing growth levers, activation plans, and distribution priorities.
  • Influence business performance through stewardship of marketing investments and collaboration with cross-functional partners to drive sales and share growth.
  • Lead cross-functional teams from insight generation through innovation, commercialization, and in-market execution.
  • Develop and inspire high-performing talent by creating an environment of collaboration, capability building, and accountability.


Minimum Education & Requirements

Education: Bachelor's degree required; MBA preferred

Experience:
  • 10+ years of progressive experience in brand management, consumer marketing, or related commercial leadership roles.
  • Demonstrated success building consumer brands, driving innovation, and delivering measurable business results. Experience within better-for-you, salty snack, or permissible kids snacking categories is preferred.
  • Strong strategic, analytical, and financial acumen with the ability to make data-driven decisions.
  • Proven ability to influence and lead cross-functional teams within a matrixed organization.
  • Exceptional communication, storytelling, and leadership capabilities.


#LI-SW1

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About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

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