Agency:
Initiative
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Position Overview
As Director, Communications Design you are in charge of communications planning excellence, including for translating the communications strategy into the media plan. You bring an expert knowledge of the HCP media and communications landscape and are well-versed in opportunities impacting your client's audience and category.
You will work with the Strategy team on the Connections Architecture and utilize your experience & skills to manage the design of fully integrated communications plans across owned, earned and paid connections. You work closely with the analytics leads to identify appropriate audience and data strategies to unlock growth. You lead the relationship with agencies throughout the planning process.
The HCP Communications Design team dynamically brings pharmaceutical brands to life through their actions. They are experts in audience and communications behavior, lead the creation of the dynamic omnichannel ecosystem approach to deliver a strategy, and work with partners to curate how a brand can best connect with healthcare professionals.
Responsibilities
Present the communications design idea and recommendation to the client in collaboration with Client Leadership, Strategy and Partnerships
Oversee the day-to-day requirements and workflow of the client as it relates to Communications Design outputs
Oversee client education program around relevant marketplace trends
Responsible for the communications design brief deployment and relevant stakeholder engagement
Lead ideation sessions and curate outcomes
Manage the development of the communications idea all connections will help unlock
In charge of the effective design of communications architecture and ecosystem delivery across Owned, Earned, Shared, Paid (OESP) for your clients. Within the team, accountable for ensuring communications plans move far beyond paid, and are unified by a clear idea and communications behavior
Lead for analytics strategy per brief and the integration of MBI input
Lead for integration of Specialty Business Units activities within every relevant brief, in line with business goals
Responsible for implementation of communications design deliverables as part of client business development & growth strategy
Required Skills and Experience
Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
Experience in pharmaceutical category (HCP)
Ability to delegate and oversee direct reports
Proven ability to develop and maintain strong professional relationships with senior clients, colleagues, and vendors
Strong time management and organizational skills
Experience/involvement in new business planning and strong presentations skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint etc.)
Desired Skills and Experience
8+ years relevant experience with 4+ years of experience managing or developing staff
Category or audience experience as relevant per assignment
Proven problem-solving ability
Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
$130,000.00 - $150,000.00
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
