Director, Client Growth & Engagement

Canada Life

$114K — $164K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in growth, customer experience, client engagement, or sales enablement roles.
  • Demonstrated success in driving engagement and conversion initiatives.
  • In-depth knowledge of customer journeys and client satisfaction practices.
  • Ability to leverage data and client insights to enhance outcomes.
  • Skill in managing multiple projects and priorities effectively.
  • Strong collaborative and stakeholder management abilities.
  • Experience in relevant industries such as insurance, benefits, or financial services.

Responsibilities

  • Lead initiatives to boost client acquisition, engagement, and retention.
  • Collaborate with Insurance Sales to enhance lead conversion rates.
  • Create and execute targeted campaigns across various benefits and insurance options.
  • Utilize a test-and-learn strategy to optimize client communications and digital experiences.
  • Conduct voice of customer programs to integrate feedback into processes.
  • Work with Performance Management to uncover sales funnel opportunities for growth.
  • Measure the effectiveness of engagement strategies and report on outcomes.
  • Coordinate with Marketing, Tech, and Sales teams to implement engagement initiatives.

Benefits

  • Flexible working arrangements through a hybrid model.
  • Access to a comprehensive total rewards program.
  • Opportunities for professional development and career advancement.
Full Job Description
Permanent Full Time

Reporting to the AVP, Benefits & Insurance, the Director, Client Growth & Engagement is responsible for leading growth, engagement, and client experience initiatives that generate opportunities and improve outcomes across the Benefits & Insurance client journey. Working closely with Performance Management, this role translates sales funnel insights into actions that drive awareness, engagement, conversion, and lifetime client value.

What you will do

  • Lead growth and engagement initiatives that increase acquisition, engagement, conversion and retention
  • Partner closely with the Insurance Sales team to generate opportunities and improve lead conversion
  • Develop and execute campaigns, client journeys and engagement strategies across Portable Benefits, Individual Health & Dental, and Individual Insurance
  • Optimize member and client communications, digital journeys and engagement strategies using a test-and-learn approach to improve outcomes
  • Lead voice of customer and client satisfaction programs, ensuring feedback is captured in initiatives
  • Partner with Performance management to identify sales funnel opportunities and prioritize actions that improve conversion and growth
  • Measure and report on the impact of growth and engagement initiatives
  • Collaborate with Sales, Marketing, Digital, Tech and Member Experience teams to implement initiatives
  • Partner with Client Growth & Engagement leaders across CAS to create a more connected experience for plan members and clients


What you will bring

  • 7+ years of experience in growth, customer experience, client engagement, sales enablement, or related leadership roles.
  • Experience designing and delivering initiatives that drive engagement, conversion, and business growth.
  • Strong understanding of customer journeys and client experience improvement practices.
  • Experience using data and client insights to identify opportunities and improve outcomes.
  • Proven ability to manage multiple initiatives and priorities simultaneously.
  • Strong collaboration and stakeholder management skills.
  • Experience in insurance, benefits, financial services, or a related industry.


The base salary for this position is between $114,200 - $164,200 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

#LI-Hybrid

Requisition ID: 7026

Category: Sales and Business Development

Location:

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