Job Summary

The Director,Data Solutionsacts as a day-to-day contributor on specific client teams focusing on omni-audience development and coordination with Traders and Traditional Activation teams for campaign implementation and measurement.TheDirector, DataSolutionsis an expert in leveraging Horizon27s proprietary Connected Marketing Platform calledblu. to enable data-driven marketingand partners directly with Data Scientists on the accounts.This role will be embedded within the Business Solutions team and assigned to a specific pod of accountsand report directly to a VP,Data Solutions.

In addition to client work,this rolewill be expected tobe a contributor tocontent and use cases fornew business.

Main Duties and Responsibilities

10%-UnderstandingData Driven Marketingat Horizon

• Comprehensive understanding of how theblu. platform works and can be used.This includesunderstanding allblu. data sources, data dictionaries, taxonomy, refresh cadence, how and where data can be accessed (UI, Snowflake, APIs).

• Ability tocome up withuse cases for clients on the spot.

45%-Insights & Planning

• Explore anddefinesseed audiences for audiencestrategyagainstbusinessobjectivesby product usingblu. and or client 1P data

• Directs Data Scientists on queries needed for insight development and or custom audiences(with oversight from VP+)

• Define correct model

• Dictate individual model inputs

• Framework of business rules for query

• Review similarities and differences of attributes against audiences.Uncover insights that lead to high value audiences through output investigation.Prioritize audiences against KPIs.

• Identifiesuse cases for usage of attitudinal dataor custom survey work

• Provides input toAnalytics team on KPI construct

• Size seed audiences, lookalikesand availability of audiences by partner inblu.

• Based on comms goals, build screen & partner allocation based onobjectivesand audiencedeliveries

• Builds out audience architecture by product and KPI and against messages and landing pages

• Coordinates with client CRM teamor other buying teams internally or externallyon audiences and messages

• Works with platform activation teams who help recommend2nd party and platform datathatisneededbased on client objectives

45% Activation & Optimization

• Finalizes audience architecture, avails, budgets

• Defines frequency goals with Digital and Traditional Activation teams

• Works with activation teams on mix between video, display, othervehicles

• Distributes to media partners and internal HMI buy platforms.Set up any new partners for distribution and return path data.

• Works directly with Traders and Traditional Activation teams on campaign implementation and troubleshooting

• Partners withVP andData Scientist toidentifynew audience optimizations based on campaign performance data

• Collaborates with client CRM/Email teams on audience development and optimization

• Partners with analytics on reporting insights

Who You Are

• Analytical, inquisitive

• Collaborative

• Confident with internal stakeholders and clients

Preferred Skills & Experience

• 7+ years27 experiencewith data and tech including using DMPs/CDPs, Addressable TV

• Understanding of programmatic

• Proven experience in audiencedevelopment

• Hands onexperience usingmultiple data sources for activating

The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skillsrequired ofpersonnel so classified.Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

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